[Hiring] AI Studio-VP of Marketing & Communications @Trellance LLC

Role Description

The Vice President of Marketing & Communications is the architect of how the world sees, understands, and chooses AI Studio. This is not a traditional marketing role - it is a market-defining role. The ideal candidate is a seasoned executive who brings a unique blend of strategic brand leadership, growth marketing expertise, and polished communications skills to an organization on a mission to become the definitive AI partner for credit unions nationally.

This individual will own AI Studio's brand narrative, digital presence, thought leadership platform, and marketing performance - and will serve as a visible, credible ambassador for the organization at conferences, industry events, and executive engagements. Proficiency in AI-powered marketing tools, comfort navigating ambiguity, and a genuine passion for the credit union movement are essential.

This is a remote position with periodic travel required for team meetings, conferences, and partner engagements. Travel up to 25%.

Key Responsibilities

• Brand & Communications Strategy:
  • Own and drive AI Studio's comprehensive brand and communications strategy.
  • Develop and maintain a clear, compelling, and consistent messaging framework.
  • Create and execute a multi-channel communications strategy.
  • Serve as the guardian of AI Studio's brand voice across all touchpoints.
• Website & Digital Presence:
  • Design, build, and maintain AI Studio's website and LinkedIn presence.
  • Develop, launch, and maintain the AI Studio member portal.
  • Oversee SEO/SEM strategy and ensure digital properties perform against targets.
  • Leverage AI-powered tools across functions.
• Thought Leadership & Industry Presence:
  • Lead the development and execution of AI Studio's thought leadership platform.
  • Build and manage the LinkedIn presence for AI Studio leadership.
  • Represent AI Studio at industry conferences and events.
  • Cultivate and maintain visibility in trade publications and industry channels.
• Marketing Strategy & Execution:
  • Develop, implement, and refine AI Studio's marketing strategic plan.
  • Oversee all marketing channels including digital, email, and social media.
  • Manage all marketing materials for quality and brand alignment.
  • Collaborate with external agencies and vendors.
  • Maintain knowledge of regulatory and compliance considerations.
  • Engage in voice of customer (VOC) strategy.
  • Conduct market research to stay abreast of trends.
• Performance Management & Reporting:
  • Define, track, and report on marketing KPIs and company performance metrics.
  • Deliver analytics and insights on campaign performance.
  • Ensure responsible budget allocation and return on investment.
  • Implement continuous improvement processes.
• Leadership & Organizational Contribution:
  • Serve as an integral member of the AI Studio team.
  • Represent AI Studio with professionalism and integrity.
  • Build and nurture relationships with credit union executives and partners.
  • Foster a culture of innovation and execution excellence.
  • Perform other duties as required in support of AI Studio's mission.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field plus a minimum of 7 years of progressive marketing and communications leadership experience.
• At least 3-5 years in a leadership role in a credit union or startup environment.
• Master's degree preferred.
• Demonstrated experience marketing within the financial services, fintech, or credit union industry strongly preferred.
• Proven track record of building and scaling brand presence for a growing organization.

Skills & Competencies

• Brand Strategy: Deep expertise in brand development and management.
• Digital Marketing: Strong command of SEO/SEM, content marketing, and digital analytics.
• Communications: Exceptional written and verbal communication skills.
• AI Fluency: Working knowledge of AI-powered tools.
• Thought Leadership: Experience developing executive content programs.
• Analytics & Reporting: Strong analytical capability with experience presenting to board-level audiences.
• Executive Presence: Polished and confident in high-stakes settings.
• Project Management: Exceptional organizational skills.
• Relationship Building: Ability to cultivate trusted relationships.

What We're Looking For

• A motivated self-starter who takes initiative and works independently.
• A dynamic, engaging style that inspires confidence.
• Approaches partnerships with respect, empathy, and professionalism.
• Thrives in a collaborative team environment.
• Is deeply curious about AI, fintech trends, and the evolving credit union landscape.
• Is detail-oriented and understands the importance of “polish.”
• Is coachable, resilient, and invested in professional development.

Company Description

AI Studio is the credit union movement’s answer to the shift of artificial intelligence from a software trend to essential industry infrastructure. We are the first-of-its-kind AI Center of Excellence founded specifically for credit unions, helping over 4,600 institutions thrive through the AI transformation.