[Hiring] AI-Powered Social Media and Content Systems Manager @Marisa Peer

Role Description

As our AI-Powered Social Media & Content Systems Manager , you will build and lead a high-performance, AI-enhanced content engine, driving growth across social platforms while introducing smarter, faster, and more scalable ways of working across the wider business.

You will sit at the intersection of AI, content, and performance , combining creative instinct with technical capability to streamline content creation, repurposing, analytics, and workflow automation—not only for social media, but across PR, events, podcasts, and marketing.

Key Responsibilities

• AI-Driven Social Media Strategy
  • Develop and execute a data-driven social media strategy aligned with business objectives
  • Integrate AI tools to optimise content planning, scheduling, and performance
  • Identify opportunities to automate and scale output without compromising quality
• Content Creation & AI Optimisation
  • Oversee the creation of high-performing content across Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms
  • Use AI tools for video editing, copy generation, ideation, and repurposing to increase output and efficiency
  • Turn long-form content (podcasts, talks, events) into high-volume short-form assets
  • Maintain a strong and consistent brand voice aligned with Marisa Peer
• Content Systems & Workflow Development
  • Design and implement scalable AI-powered content systems across the business
  • Work closely with the Head of Publicity to streamline workflows across social, PR, email, podcast, and events
  • Introduce tools and processes that reduce manual workload and increase speed and consistency
  • Act as the internal lead on AI tools and best practices across content and PR teams
• Growth, Performance & Analytics
  • Track, analyse, and optimise performance across all platforms
  • Use AI and analytics tools to identify trends, predict performance, and refine strategy
  • Drive measurable growth in engagement, reach, and conversion
  • Identify and scale content that drives revenue—not just engagement
• Community & Brand Experience
  • Oversee community engagement and maintain a high-quality brand experience
  • Monitor audience sentiment and conversations to inform content and identify opportunities
• Cross-Team Collaboration
  • Work closely with PR, Events, Marketing, and Podcast teams to amplify campaigns and launches
  • Support wider business functions with AI-driven efficiencies
  • Collaborate with external creatives, editors, and agencies as needed

Qualifications

• 3+ years managing social media for a high-profile or fast-growing brand (personal development, wellness, lifestyle, or creator-led preferred)
• Proven experience using AI tools to enhance content creation, workflows, and marketing performance (essential)
• Strong content creation skills across video, copy, storytelling, and platform-native formats
• Experience managing or overseeing content teams and collaborating with creatives
• Systems thinker with the ability to build processes, not just execute tasks
• Strong analytical mindset with confidence using data to drive decisions
• Excellent written and verbal communication skills, with the ability to match brand tone
• Comfortable working in a fast-paced, evolving environment

Preferred Experience

• Experience scaling social media accounts with a clear link to revenue growth
• Experience working across multiple content channels (PR, podcast, events, marketing)
• Familiarity with emerging AI tools and automation platforms

Benefits

• Build and lead a next-generation, AI-powered content engine
• Work with a globally recognised personal development brand
• High ownership and opportunity to shape how content is created at scale
• Flexible, remote working environment
• Access to world-class personal development tools and training
• Be part of a fast-moving, ambitious, and purpose-driven team

What We’re Really Looking For

• Someone who thinks “how can this be done faster, smarter, and at scale?”
• Is excited by AI and actively uses it to improve output and efficiency
• Wants to build systems, not just manage channels
• Can bridge creativity, systems, and performance
• Likely runs or is growing their own platform and understands audience growth and conversion
• Lives and breathes social media, staying ahead of trends and leveraging AI to drive impact