[Hiring] AI Marketing Operations Manager @Vidyard

Role Description

Vidyard is seeking an AI Marketing Operations Manager to join our Demand Generation team, reporting to our Director, Growth and Demand Generation . This is an individual contributor role for someone who builds first and administers second:

• Own the signal-based campaign and lifecycle automation that powers both our PLG and SLG motions.
• Diagnose where a process breaks down, then build the automation, agent, or workflow that fixes it.
• Work across our data warehouse, marketing automation platform (Marketo today, actively evaluating HubSpot), Salesforce, and Clay.
• Turn product usage and account signals into triggered plays that reach the right person at the right moment.
• Use AI to orchestrate agents to handle multi-step campaign logic and monitor automations at scale.

Qualifications

• 3+ years of experience in marketing automation, marketing operations, or GTM systems at a technology company.
• Deep, demonstrated experience using AI to diagnose operational problems and build real automations.
• Comfortable with modern automation and orchestration tools (Clay, Zapier, Tray, n8n, Gumloop, or similar).
• Strong campaign and lifecycle logic chops: lead scoring, nurture design, journey mapping by persona and motion.
• Working knowledge of Salesforce or a comparable CRM, SQL, and API/webhook concepts.
• Strong communicator who can translate technical workflow logic into terms Sales, RevOps, and Product can act on.
• Working knowledge of data privacy requirements (GDPR, CCPA) as they apply to marketing databases.

Requirements

• Lead design and execution of complex, multi-touch nurture and lifecycle programs across both PLG and SLG motions.
• Build and manage lead scoring models and engagement nurture logic.
• Manage database health, forms, lists, and system assets.
• Design and build AI-driven automation that turns product usage and enriched account data into triggered plays.
• Use AI agents to monitor campaign and lifecycle automations in production.
• Own data enrichment strategy and execution using Clay.
• Implement and maintain tracking for marketing campaigns, including UTM governance and lead source attribution.
• Build and maintain dashboards covering campaign performance, funnel and pipeline metrics, and program ROI.
• Maintain lead capture, routing, and scoring frameworks.
• Ensure marketing program data flows accurately into Salesforce.
• Maintain data governance practices for GDPR, CCPA, and other relevant privacy requirements.

Benefits

• Remote-first flexibility with unlimited vacation.
• Comprehensive, flexible benefits tailored to support you (RRSP match and stock options included).
• Flexible spending accounts and $1,500 annually for mental health support through Inkblot.
• Enhanced parental leave benefits.
• $1,500 annual allowance for growth and development, mentorship, and regular review cycles.
• Paid volunteer hours and Employee Resource Groups to champion inclusion and community.
• Option to work abroad for up to 90 days each year.