[Hiring] AI Creative Strategist @iFIT

Role Description

We're looking for an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You'll decide what ads to make, make them yourself with AI tools, read the results, and make the next round better. You'll report to the Director of User Acquisition and work daily with our channel managers on Meta, TikTok, Google and Apple Search Ads.

This role combines both the strategy of a performance creative strategist and the hands-on output of a producer. It isn't a brand creative role, and it isn't a briefing-only role. You'll ship ads every week.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or a related field, or equivalent professional experience
• 5+ years in performance creative, creative strategy or growth marketing, with direct ownership of paid social or app acquisition creative
• A portfolio of ads you concepted and produced, with results: what won, what didn't, and why
• Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows you built and how you ensured quality, accuracy and brand consistency
• Proficiency in standard design and video editing software
• Ad copywriting experience: hooks, scripts and on-screen text, with performance results
• Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats
• Has managed freelancers or UGC creators
• Willingness to travel up to 10%
• Authorized to work in the United States without sponsorship

Requirements

• Run a high-volume testing cadence.
• Launch a steady weekly flow of new concepts and variants across paid channels.
• Find and scale winners.
• Raise the share of spend going to winning creative, and replace fatigued ads before performance drops.
• Build the AI production pipeline.
• Turn results into insight.

Benefits

• Compensation may vary based on the job level, your geographic work location, position incentive plan, and exemption status.
• Pay Range: $135,000 — $150,000 USD

Company Description

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.