[Hiring] AEP Martec Consultant @TestYantra Software Solutions

Role Description

Operate as an integral part of a cross functional team. Typical development activities include:

• Web & App Tracking:
  • Provide guidance/analyst/consulting
  • Design, implement, and maintain tracking across web and app platforms
  • Configure and manage tools such as Google Tag Manager and Google Analytics
  • Define and implement event tracking, conversion tracking, and data layers
  • Monitor and troubleshoot tracking issues and ensure data accuracy
  • Collaborate with marketing and product teams on measurement requirements
• Cookie Consent & Compliance:
  • Implement and maintain consent management platforms such as OneTrust or Cookiebot
  • Ensure compliance with GDPR and internal privacy policies
  • Manage consent signals and ensure alignment with tracking setup
  • Coordinate with legal and compliance stakeholders
• Business Analysis:
  • Translate business needs into technical tracking and data requirements
  • Define KPIs, measurement frameworks, and reporting structures
  • Document tracking specifications, data flows, and implementation logic
  • Act as a liaison between marketing, IT, and data teams
• Data Engineering (Martech Focused):
  • Support data collection, transformation, and validation processes
  • Ensure consistency and quality of marketing data across platforms
  • Integrate tracking data into reporting tools such as Power BI or data warehouses
  • Assist in debugging and optimizing data pipelines
• HTML Templates & Front-End Support:
  • Develop and maintain HTML templates for emails, landing pages, and tracking implementations
  • Ensure templates are optimized for performance, compatibility, and tracking
  • Support marketing automation tools with technical configurations

Company Description