[Hiring] AEO & SEO Strategist @Directive

Role Description

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

What You'll Do:

• Strategic Excellence and Best Practices:
  • Create custom strategies and implement best practices for clients to achieve NSMs.
  • Use project phase as a foundational moment for building initial client strategy.
  • Optimize and revise strategies based on overall marketing goals, current campaigns, and historical performance.
  • Work closely with Associate Director (AsD) to overcome roadblocks impacting strategy and goal attainment.
  • Craft creative briefs and compelling content campaigns based on competitor and audience insights.
  • Utilize best practices such as:
    • LTV:CAC modeling
    • Customer Generation
    • Share of SERP
    • Content Production
• Goal Setting:
  • Set goals for clients using available data during engagement period.
  • Review and approve goals with Associate Director (AsD) before presenting to clients.
  • Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
• Project Management:
  • Ensure planned strategy execution and clear task delegation using Asana.
  • Collaborate with Project Managers to create, assign tasks, and meet deadlines.
  • Work closely with content writers and designers to complete campaigns on time and to client standards.
• Internal and External Communication:
  • Build relationships with clients beyond deliverables.
  • Proactively communicate timeline expectations, goal progress, and deliverables.
  • Regularly update internal leadership on roadblocks, growth opportunities, and account changes.
• Reporting:
  • Regularly report to clients on strategy progress and impact.
  • Conduct bi-weekly meetings, monthly reports, quarterly reports, and bi-annual business review presentations.

Qualifications

• A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building.
• Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills: comfortable client-facing and owning relationships with key stakeholders.
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
• Proven organizational, project, and time management skills.
• Genuine enthusiasm for digital marketing, SEO, and content.
• Must have agency experience.
• Must have B2B tech and/or SaaS experience.
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Requirements

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT > 4.2
• Look for opportunities for clients to grow their business with Directive, including:
  • Growing into another service line such as SEO or Paid Media.
  • Increasing budgets within their current service line.
  • Asking for referrals at key moments, such as when a point of contact starts a new job or after receiving a high CSAT score.

Benefits

• 🏠 A set living wage at Directive.
• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• 🧠 Mental health support: Access to certified therapists and Headspace membership.
• 💪 Physical health support: Gympass.
• 🛫 Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave.
• 💰 Financial: Traditional and Roth 401(k) with a 3% company match.
• 🌟 Bonus: Annual bonus based on tenure, which scales over time.
• 🌴 Annual Anniversary Trip with peers and executive leadership.

Work Environment Requirements

• Remote-first company with the ability to work from home.
• Must have established work authorization for global opportunities (Canada, Mexico, UK).
• Must be able to operate a laptop computer and other office productivity tools.
• Must have reliable internet access and a professional background.
• Reasonable accommodations may be made for qualified individuals with disabilities.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.