[Hiring] AEM Content Author @NextGen Commerce

Role Description

Dollar General is seeking a detail-oriented Email Content Author / CRM Campaign Specialist to support the execution of customer lifecycle marketing campaigns within Adobe Journey Optimizer (AJO). This role will focus on building, testing, and deploying omni-channel campaigns across email, SMS, and push notifications, ensuring all communications are delivered accurately, on time, and with a strong focus on quality.

Key Responsibilities

• Campaign Build & Deployment
  • Build and configure email, SMS, and push notification campaigns within Adobe Journey Optimizer (AJO).
  • Translate marketing requirements into production-ready campaigns.
  • Configure personalization, audience targeting, and dynamic content components.
  • Manage campaign scheduling and deployment activities.
  • Support the execution of recurring, promotional, and lifecycle marketing campaigns.
• Quality Assurance & Testing
  • Perform thorough QA testing before campaign launch.
  • Validate content accuracy, links, images, offers, and personalization logic.
  • Conduct rendering and device testing across email clients and mobile experiences.
  • Execute test sends and verify audience segmentation and targeting rules.
  • Ensure compliance with brand, legal, and opt-out requirements.
  • Troubleshoot and resolve campaign issues before deployment.
• Lifecycle Marketing Operations
  • Support email, SMS, and push notification programs that drive customer engagement and retention.
  • Assist with campaign setup for customer journeys and automated communications.
  • Maintain campaign documentation, templates, and platform assets.
  • Partner with marketing, creative, analytics, and technical teams throughout campaign execution.
• Platform & Process Support
  • Help establish and optimize campaign workflows as Dollar General expands its use of Adobe Journey Optimizer.
  • Identify opportunities to improve efficiency, accuracy, and QA processes.
  • Stay current on AJO capabilities, email best practices, and marketing automation trends.

Qualifications

• 2-5+ years of experience in email marketing operations, CRM marketing, marketing automation, or campaign execution.
• Hands-on experience with Adobe Journey Optimizer (AJO).
• Experience building and deploying email campaigns within a marketing automation platform.
• Experience supporting SMS and/or push notification campaigns.
• Strong attention to detail and commitment to quality assurance.
• Understanding of audience segmentation, personalization, and customer lifecycle marketing.
• Basic HTML/CSS skills for email troubleshooting and minor edits.
• Experience working in a fast-paced, deadline-driven environment.

Preferred Qualifications

• Recent experience with Adobe Journey Optimizer (AJO).
• Experience using email testing tools such as Litmus or Email on Acid.
• Experience supporting retail, e-commerce, loyalty, or customer retention marketing programs.
• Familiarity with customer journey orchestration concepts.
• Experience working with Agile teams and project management tools such as Jira.
• Exposure to Figma and creative collaboration workflows.
• Understanding of email accessibility, responsive design, dark mode, and mobile optimization best practices.

Ideal Candidate Profile

We are looking for a hands-on marketing operations professional who enjoys building and executing campaigns more than developing marketing strategy. The ideal candidate has recent experience working inside a marketing automation platform, thrives in a high-volume environment, and takes pride in delivering flawless customer communications through careful testing, troubleshooting, and attention to detail.