[Hiring] Advertising Operations Specialist @PeopleFinders

Role Description

The Advertising Operations Specialist is responsible for driving advertising revenue, customer experience, and operational excellence across our portfolio of high-traffic digital properties. Our network reaches tens of millions of monthly users and delivers billions of annual ad impressions, making advertising optimization a critical component of company growth.

This role owns the fulfillment of digital advertising campaigns from our key partnerships and internal e-commerce initiatives, with a high degree of efficiency and accuracy across multiple formats, platforms, and partner integrations. Working closely with Engineering, Analytics, Product, and Revenue teams, this individual will identify opportunities to grow revenue streams by optimizing competing direct-sold advertising, e-commerce, and programmatic campaigns. Analyzing daily, weekly, and monthly delivery for opportunities and trends by drawing from broad industry knowledge will be required on a daily basis.

We're looking for someone who thrives in a fast-paced environment, enjoys meeting high expectations, and has a passion for owning all facets of a complex ad stack to maximize publisher revenue streams.

Qualifications

• Strong understanding of digital publishing, programmatic advertising, e-commerce, and publisher monetization strategies.
• Highly analytical with the ability to translate granular data into actionable recommendations and alerts.
• Experience leading customer and partner relationships that deliver measurable revenue growth and high retention rates.
• Deep understanding of advertising performance metrics including RPM, eCPM, CPC, RPC, viewability, fill rate, latency, and user engagement.
• Excellent communication skills with the ability to collaborate across Product, Engineering, Finance, Accounting, Analytics, and Executive Leadership.
• Strong project management and prioritization skills with a bias toward execution.

Requirements

• 5+ years of Advertising Operations experience supporting digital publishing, advertising technology, e-commerce, or consumer web platforms.
• Experience working with programmatic advertising ecosystems, including Google Ad Manager, SSPs, exchanges, ad networks, and monetization partners.
• Experience with analytics and data visualization platforms such as Google Analytics, Domo, VWO, Optimizely, Looker, or similar tools.
• Advanced Excel and Google Sheets proficiency.
• Familiarity with Core Web Vitals, SEO implications of advertising, page performance optimization, and advertising technology integrations.
• Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related discipline.

Success Measures

Success in this role will be measured by improvements in:

• Advertising revenue, e-commerce revenue, and overall network yield growth.
• On-time line item launch rate of 95%+.
• Fill rate improvements for native and display advertising.
• High advertiser renewal and retention rates.
• Core Web Vitals and page performance.
• Partner integration success and operational efficiency.
• Successful QA process with 98%+ accuracy.

Benefits

• Flexible PTO.
• 6% 401K match.
• 100% of the cost paid for the employee for medical, dental, and vision.
• 75% of the cost paid for dependents for medical, dental, and vision.