[Hiring] Marketing Operations Specialist @Cielo

Role Description

The Specialist - Marketing Operations supports the execution, optimization, and operational management of marketing campaigns, digital content, and marketing technology processes that enable global brand, demand generation, and revenue marketing initiatives. This role combines:

• Campaign operations
• Marketing automation
• CRM and database support
• Website content management
• Reporting
• Quality assurance

The Specialist contributes to performance analysis and recommends improvements based on campaign, channel, and database insights. The incumbent must be:

• Detail-oriented
• Comfortable managing high-volume work across multiple systems and stakeholders
• Able to balance speed, accuracy, and process discipline in a fast-paced environment

Strong communication, organization, documentation, and problem-solving skills are required to support consistent execution and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• 3-5+ years of marketing experience in a B2B / B2C organization
• Demonstrated experience with marketing technology platforms such as Marketo, Salesforce, CMS, Google Analytics, reporting dashboards, or market-equivalent marketing automation, CRM, web, analytics, and data management tools
• Experience in data analysis and interpretation, with a focus on deriving actionable insights from campaign, channel, funnel, web, and database performance
• Experience in content syndication programs and paid advertising is a plus
• Knowledge of SEO, GEO & AEO preferable
• Excellent verbal and written communication skills
• Ability to present information to employees and leadership in a detailed and professional manner
• Solid understanding of B2B / B2C marketing strategies and tactics
• Understanding of lead management processes and best practices for data management within a marketing context
• Knowledge of email marketing best practices, industry trends, regulatory compliance standards, and GDPR is required
• Exposure to collaborative cross-functional work environments
• Aware of industry updates, emerging technologies, AI-enabled marketing practices, privacy requirements, and best practices in marketing operations
• Comfortable working in fast-paced, growth-oriented environments

Requirements

• Leads campaign operations execution for email marketing programs, including project management, audience segmentation, program build, workflow setup, personalization support, QA, deployment readiness, performance tracking, and post-launch optimization
• Proven experience liaising with external partners and vendors to design, build and refine email marketing templates
• Maintains accurate and timely details in the global editorial calendar, CRM campaigns, campaign naming conventions, taxonomy, and other tracking systems
• Provides recommendations and ongoing analysis for A/B testing and optimization
• Compiles, standardizes, and maintains monthly metrics across marketing platforms
• Maintains and updates Cielo’s website
• Contributes to CRM database health by identifying and resolving duplicate records and other data quality concerns
• Imports and validates contact lists for marketing, business development, events, content syndication, and other programs
• Evaluates the quality of leads generated from advertising, content syndication, events, and other acquisition channels
• Supports day-to-day marketing technology operations
• Proficient in project management applications (e.g., Monday.com)
• Comfortable adapting plans at short notice
• Maintains and demonstrates knowledge of best practice digital marketing, marketing operations, marketing automation, CRM, analytics, privacy, deliverability, and web strategies
• Leads and/or participates in additional projects as assigned

Benefits

• All your information will be kept confidential according to EEO guidelines
• Position Type: Regular Full-Time (40 hours per week)