[Hiring] Advertising Expert @Scale-X Solutions

Role Description

This is a remote position.

We are looking for a highly experienced Digital Advertising Specialist to drive online visibility, generate qualified enquiries, and increase enrolments for our preschool centres. The ideal candidate is an expert in Google Ads and Meta advertising, with strong technical skills in conversion tracking, CRM integration, lead quality management, and campaign optimisation.

Key Responsibilities

• Plan, manage, and optimise Google Ads and Meta (Facebook and Instagram) campaigns to generate qualified enquiries and increase enrolments.
• Set up and maintain conversion tracking using Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and Conversions API to accurately track enquiries and tour bookings back to their advertising sources.
• Integrate CRM lead data from LineLeader into Google Ads and Meta to improve targeting and help campaigns focus on genuine prospective families.
• Monitor and filter spam and fake enquiries, protect website forms, and identify poor-quality lead sources.
• Develop location-based campaigns for each preschool centre and allocate advertising budgets based on room availability and enrolment needs.
• Manage and optimise each centre’s Google Business Profile, including posts, photos, and customer reviews.
• Recommend improvements to website landing pages and enquiry forms to increase conversion rates.
• Collaborate with the Relationships Officer to develop effective ad creatives that meet Google and Meta advertising specifications.
• Monitor campaign performance, analyse results, and provide recommendations to improve lead quality, cost per enquiry, and enrolment conversions.

Qualifications

• Extensive, hands-on experience managing Google Ads and Meta advertising campaigns, with a proven track record of delivering measurable results.
• Strong technical knowledge of GA4, Google Tag Manager, Meta Events Manager, Meta Pixel, and Conversions API.
• Experience with offline conversion tracking and integrating CRM systems with advertising platforms.
• Ability to analyse lead quality and use CRM feedback to improve campaign targeting and performance.
• Experience managing local or location-based campaigns across multiple business locations.
• Strong analytical, problem-solving, and campaign optimisation skills.
• Google Ads and Meta Blueprint certifications, or equivalent, are highly regarded.
• Understanding of privacy, consent, and compliance requirements when using images of children and families in advertising.

Preferred Experience

• Experience in early childhood education, childcare, schools, or other multi-location service businesses is an advantage.

Key Priority

The successful candidate must be able to implement reliable conversion tracking and connect lead-quality feedback from the CRM back to advertising platforms. These capabilities are essential to measuring genuine enquiries, improving campaign performance, and increasing enrolments.