[Hiring] Active Member Marketing Manager @Twin Health

Role Description

Today, Twin Health does almost no proactive marketing to our active members. Once someone enrolls, nearly every communication they receive is either a product-triggered push notification or a message from their care team. That has taken us a long way — but it leaves an entire layer of engagement unbuilt.

We are hiring our first Active Member Marketing Manager to build that layer. You will own the strategy and the execution of every proactive, non-clinically led communication a Twin member receives:

• Email
• SMS
• In-app and push campaigns
• Direct mail testing
• Member webinars
• Additional channel exploration

This is a build role requiring both strategic vision as well as executional know-how. Twin members, data, clinical outcomes, and Braze infrastructure is already in place. What does not exist is a deliberate lifecycle program. You will write the strategy, then ship it yourself. We are looking for someone who can point to campaigns they personally built and outcomes they personally moved.

Responsibilities

• Active Member Strategy and Program Ownership
  • Map the member journey to build sustained engagement and winback for lapsed members.
  • Define the communication strategy for each stage, including who we deliberately choose not to message.
  • Own the annual and quarterly engagement roadmap.
  • Build a segmentation model grounded in real member behavior.
  • Govern the member communication calendar across marketing, care team, product, and clinical.
• Integration with the Care Team and Product Ecosystem
  • Inventory the existing touchpoint landscape.
  • Partner with Care Delivery and Clinical leadership to define the boundary between marketing and clinical communication.
  • Design suppression, frequency capping, and quiet-hours logic across all channels.
  • Work with Product on campaign-based push and in-app messaging.
  • Ensure deployment accuracy by accounting for operational realities.
• Execution, Platform, and Analysis
  • Build and ship campaigns end to end in Braze.
  • Write copy and creative briefs, and manage design, clinical, and legal review.
  • Develop the Braze instance as it matures.
  • Stand up a formal testing program.
  • Measure performance and build dashboard in partnership with Marketing operations.
  • Report results to Growth Marketing and the broader leadership team.
  • Maintain compliance discipline throughout.
• Other duties as assigned.

Qualifications

• 4–7 years in lifecycle, CRM, retention, or engagement marketing.
• Hands-on Braze expertise.
• Real multi-channel experience including email plus at least one of SMS, push, or in-app.
• Demonstrated experimentation rigor.
• Comfort building and defining processes.

Requirements

• Healthcare or digital health experience, with working fluency in HIPAA and PHI handling.
• Direct experience in the point solution ecosystem.
• Experience marketing alongside a human care team or clinical staff.
• Exposure to offline or physical channels.

Benefits

• A competitive compensation package in line with leading technology companies.
• A remote and accomplished global team.
• Opportunity for equity participation.
• Unlimited vacation with manager approval.
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks for non-delivering parents.
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family.
• 401k retirement savings plan.