[Hiring] Account Coordinator, Paid Search @Dept

Role Description

As an Account Coordinator, Paid Media your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include but are not limited to:

• Running and formatting performance reports
• Implementing account tasks and optimizations
• Building and uploading campaigns
• Participating in and taking notes during internal syncs, client meetings, and presentations

Account Coordinators will become responsible for 2-3 accounts and will learn DEPT®’s best practices for Paid Search Engine Marketing while gaining the foundational skills necessary to progress into more advanced roles that will expand on the breadth and depth of knowledge.

Qualifications

• Proficiency in Excel/Sheets:
• Demonstrate proficiency in using essential spreadsheet functions and formulas including, but not limited to:
• Sorting
• Filters
• VLOOKUP
• Concatenate
• Pivot tables
• Text to columns
• Conditional formatting
• Demonstrate an understanding of how to take advantage of these functions and formulas when performing tasks with limited oversight needed.
• Proficiency in Paid Media:
• Ability to navigate through the UIs to pull reports at various levels (campaign, keyword, audience, placement, device, etc.)
• Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
• Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI
• Create and edit campaigns, ads, and audiences in Facebook
• Understanding of DMUS’s SEM methodology
• Experience across Google - search, display and/or app campaigns
• Experience with a combination of these campaign types: UAC, ACi, Google app campaigns, GDN campaigns, performance max, discovery campaigns
• Experience with A/B testing

Requirements

• Report write-ups – Able to identify performance trends, understand the metrics, explain why certain things happened in the past week, and develop write-ups with clear explanations.
• Bid adjustments – Able to understand different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments.
• Daily performance monitoring – Understand what to look at within the platforms daily to know when an action is needed based on performance fluctuations and trends.
• Budget pacing - Able to update, monitor, and communicate budget pacing performance to the broader team and flag any pacing areas above/below 15% variation.
• Campaign builds – Able to develop suggestions on the best method to build out a campaign, overall theme, keywords, parameters, settings, ads, etc.
• Pixels – Able to create/pull/QA pixels, tracking, remarketing, and list creation.
• Able to delegate production tasks to nearshore or other internal team members where appropriate.

Benefits

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave