[Hiring] Account Coordinator, Paid Search @Dept

Role Description

As an Account Coordinator, Paid Media your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include but are not limited to:

• Running and formatting performance reports
• Implementing account tasks and optimizations
• Building and uploading campaigns
• Participating in and taking notes during internal syncs, client meetings, and presentations

Account Coordinators will become responsible for 2-3 accounts and will learn DEPT®’s best practices for Paid Search Engine Marketing while gaining the foundational skills necessary to progress into more advanced roles.

Qualifications

• Proficiency in Excel/Sheets
• Proficiency in Paid Media
• Experience across Google - search, display and/or app campaigns
• Experience with a combination of campaign types: UAC, ACi, Google app campaigns, GDN campaigns, performance max, discovery campaigns
• Experience with A/B testing

Requirements

• Demonstrate proficiency in using essential spreadsheet functions and formulas including sorting, filters, vlookup, concatenate, pivot tables, text to columns, conditional formatting
• Ability to navigate through the UIs to pull reports at various levels and understand the data/results
• Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
• Create and edit campaigns, ads, and audiences in Facebook
• Understanding of DMUS’s SEM methodology
• High-level understanding of the different levers to pull to hit target goals
• Attend search-specific training led internally or by channel partners to continue education

Growth Expectations

• Report write-ups – Able to identify performance trends and develop write-ups with clear explanations
• Bid adjustments – Able to understand different bidding methodologies and the strategy behind the bid adjustments
• Daily performance monitoring – Understand what to look at within the platforms daily to know when an action is needed
• Budget pacing - Able to update, monitor, and communicate budget pacing performance
• Campaign builds – Able to develop suggestions on the best method to build out a campaign
• Pixels – Able to create/pull/QA pixels, tracking, remarketing, and list creation
• Able to delegate production tasks to nearshore or other internal team members where appropriate

Benefits

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave