[Hiring] Account Based Marketing Specialist @HireLATAM

Role Description

Our Client is seeking an ABM (Account-Based Marketing) Specialist to serve as the primary architect of their high-growth outbound engine. Reporting to the Demand Generation Manager, this individual will lead the strategic execution of account-based programs by utilizing data to identify high-value targets and building automated systems to convert them into a viable pipeline. This is a highly technical and analytical role centered on outbound mastery, requiring the specialist to build hyper-personalized, AI-driven outreach at scale while providing the data-backed frameworks necessary for resonant messaging.

Key Responsibilities

• Outbound Engine Architecture:
  • Builds and maintains sophisticated cold email systems using Instantly and Clay, ensuring high deliverability and 1:1 personalization at scale.
  • Manages the technical health of outreach infrastructure, including secondary domains and inbox "warm-up" protocols.
  • Acts as the power-user and administrator for the ABM suite (HubSpot, Instantly), optimizing workflows, lead rotations, and tracking pixels.
• Data Engineering & AI Integration:
  • Utilizes AI tools to scrape websites, analyze account data, and generate custom business cases for C-suite stakeholders.
  • Engineers precise target account lists using Clay, Primer, and ZoomInfo, identifying "trigger events" to launch automated, timely plays.
  • Leads the hand-off between data and creative by briefing content teams on specific account pain points and personas.
• Analytics & Performance Tracking:
  • Owns the reporting dashboard for all ABM initiatives, tracking account engagement, reply rates, and pipeline velocity.
  • Provides actionable insights to leadership to pivot or scale campaigns based on data patterns.
  • Translates technical metrics into clear business outcomes and measurable revenue impact.

Qualifications

• 5+ years of B2B Marketing experience, with a specialized focus on ABM, Sales Ops, or Demand Generation.
• Extensive experience with tools such as Clay, Instantly, Primer, Propensity, ZoomInfo, or Apollo.io.
• Advanced proficiency in HubSpot reporting and Excel/BI tools for data pattern identification.
• Mastery of AI tools for workflow efficiency, data cleaning, and scaling research-heavy personalization.
• Strong understanding of outreach infrastructure, including bypassing spam filters and managing integrations.
• English C1 level required; must be comfortable collaborating daily with U.S.-based leadership and presenting technical data.

Benefits

• Lead the strategy and execution of a cutting-edge outbound tech stack.
• Work at the forefront of AI-driven marketing and automation.
• Stable, full-time remote contract with a consistent monthly salary in USD.
• Join a high-performing team where data and creative work in perfect sync.