[Hiring] Account-Based Marketing Manager @Thales

Role Description

The Demand Creation Marketing Manager plays an active role for the sales and channel teams ensuring they are also benefiting from global marketing programs.

• Develop, execute and measure an integrated account based marketing plan aimed at generating pipeline that aligns with regional Field Marketing goals.
• Identify ideal customer profiles (ICP) and buyer personas for target account selection.
• Create and deliver marketing programs and campaigns for priority accounts and key segments.
• Partner with content team and third-party agencies to create and localize content and messaging.
• Identify programs or processes to enable customer success and support new logo acquisition, cross-sell and upsell.
• Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts.
• Align with sales and regional field marketing managers to understand market trends and support go-to-market strategy.
• Be the expert across all ABM and Demand-Gen program types, supporting acquisition, growth and retention.
• Track program results, measuring success, efficiency and effectiveness, and report metrics via SFDC and Power BI.
• Research and recommend marketing techniques and tactics based on changing business demands.

Qualifications

• 5-7 years of experience in marketing at a technology-based organization.
• Demonstrated experience with Salesforce (navigation, campaign tracking and reporting).
• Ability to monitor and report on key metrics and pivot market plans based on results.
• Prior experience developing regional plans to support account-based marketing.
• Ability to market to a range of B2B buyers using various offers and delivery mechanisms.
• Experience managing live and virtual events (tradeshows, roundtables, advisory boards, etc.).

Requirements

• BA or BS Degree or equivalent work experience in the related field.
• Experience with Salesforce CRM Lightning and dashboards.
• Having ABM and/or Intent Buying platform experience (e.g., MPR, Demandbase, Tech Target Priority Engine).
• Experience in Cyber Security marketing or selling Access Management and/or Encryption products and solutions.

Benefits

• Private medical insurance.
• Buying or selling annual leave.
• Cycle to work schemes.
• Employee discounts.
• Paid volunteering day.
• Stocks and shares.
• Annual bonus.
• Much more depending on the role.