[Hiring] Account Based Marketing Manager @Tines

Role Description

We’re looking for an account-based marketing (ABM) manager to build and execute programs that help us engage, win, and grow our strategic and enterprise accounts across the West and Central regions. You’ll partner closely with sales to understand account priorities, reach the right buying groups, and create personalized experiences that generate quality pipeline and help opportunities progress.

This role combines strategic planning with hands-on execution. You’ll turn account research, intent signals, and sales insights into coordinated campaigns across digital channels, content, executive experiences, and direct outreach. Working with demand generation, field marketing, product marketing, and marketing operations, you’ll build an ABM approach for your regions that’s measurable, repeatable, and relevant to the people we want to reach. You’ll have the support of existing high-performing ABM frameworks, with the freedom to be creative and strategic.

What you will be doing

• Build and own ABM programs: Develop and execute tailored programs for individual strategic accounts (1:1) and clusters of accounts with shared needs (1:few) through channels such as paid media, email, landing pages, direct mail, and sales outreach. Build repeatable approaches that extend successful programs to broader account segments.
• Plan in close partnership with sales: Align with account executives and sales development teams in your regions on target accounts, buying groups, shared goals, and follow-up. Use account research, engagement data, and intent signals to identify priorities and coordinate marketing with account plans.
• Collaborate across marketing: Partner with product marketing, content, and creative teams to translate account challenges into compelling messaging and assets. Work with field and partner marketing to develop executive briefings, roundtables, and targeted events.
• Own end-to-end execution: Manage your region’s campaign budgets, timelines, and cross-functional deliverables. Work with revenue operations to activate account segments, coordinate campaigns, and maintain reliable tracking.
• Measure and optimize impact: Establish reporting on buying-group engagement, qualified pipeline, opportunity progression, and revenue impact. Share results and recommendations with sales and marketing stakeholders, test new approaches, and document what works in reusable ABM playbooks.

Qualifications

• Five or more years in B2B technology marketing, including at least two years building and executing ABM programs.
• Strong partnership with sales, understanding enterprise buying cycles and engaging multiple stakeholders within an account.
• Strategic thinking and hands-on campaign skills, comfortable developing and delivering an account-based plan.
• An analytical approach, able to interpret account and campaign data and turn findings into clear recommendations.
• Experience with marketing technology, including CRM, marketing automation, and ABM or intent platforms.
• Clear communication and strong project management skills, managing competing priorities and taking ownership of delivery.

Requirements

• Experience with platforms such as Salesforce, 6sense, Influ2, Clay, and Hubspot is helpful.
• Appetite for using AI and automation to improve your work is encouraged.

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.