[Hiring] Account Based Marketing Manager @Qualio
Apr 08, 2025 - Qualio is hiring a remote Account Based Marketing Manager. đź’¸ Salary: competitive salary. đź“ŤLocation: Europe, Australia.
Role Description
This role involves creating and executing account-based marketing programs to build a sales and expansion pipeline for the global sales and customer success teams.
- Develop strategies to engage key accounts for both new business and expansion pipeline.
- Create and launch segmented ABM programs across channels including paid, social media, email, and in-person events (occasional travel may be required).
- Lead cross-functional collaboration with sales and expansion teams to ensure a unified approach to account targeting and handoff.
- Launch engaging webinars with topics and speakers relevant to ABM accounts.
- Procure, promote, and manage all logistics for in-person gatherings (dinners, roundtables, etc.) with target customers, partners, and prospect accounts.
- Analyze campaign performance using KPIs such as % of accounts engaged, SAO conversion, pipeline velocity, and revenue growth.
- Maintain detailed knowledge of target prospect and customer accounts and use this to create compelling, tailored content and marketing messages across all channels.
- Coordinate with product and content marketing teams to ensure account plans align with broader company strategies, product releases, and evolving ICP.
- Collaborate with content, sales, CS and others on the growth team to build a second-to-none buyer journey that delights prospects and customers.
- Become an expert on target customers and their needs; apply thoughtful data-driven, segmentation approaches to effectively engage them through the sales funnel.
Qualifications
- 3-5 years experience in account-based marketing / growth marketing roles especially managing digital / in-person events and campaigns.
- Strong understanding of marketing automation and AI tools to support ABM initiatives at scale.
- Hands-on experience creating multi-channel marketing campaigns including hosting webinars, in-person events, digital advertising, email, direct mail, etc. for target accounts.
- Expertise in data analysis, with the ability to translate insights into actionable strategies.
- Excellent project management skills with a track record of delivering complex, multi-touchpoint campaigns.
- Ability to work closely with sales and customer success teams to ensure alignment and drive shared success metrics.
- Experience driving accountability and enablement with sales reps to ensure fast follow up on high-intent accounts.
- Able to perform in a fast-paced environment that requires fresh thinking and innovation.
- Willingness to travel periodically to facilitate in-person events with target accounts.
Benefits
- Competitive salary
- Matching 401k
- Medical, Dental, and Vision Benefits
- Dependent & Health FSA, Short/Long Term Disability, Basic & Voluntary Life Insurance
- Unlimited PTO policy
- Company allowance for home office supplies
- 12 weeks paid parental leave
- Opportunity to make a difference through helping life-saving products get to market
A note to candidates:
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications as described in a job description. We are committed to building a diverse and inclusive company and we are most interested in finding the BEST candidate for the job. That candidate may be one who comes from a less traditional background, and that’s okay. We would strongly encourage you to apply, even if you don't believe you meet every one of the qualifications described.
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| đź“Ť | Be aware of the location restriction for this remote position: Europe, Australia |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
competitive salary
|
Remote
Location
Europe, Australia
|
|
Job Type
unspecified
|
Posted
Apr 08, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: Europe, Australia |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
