[Hiring] Account-Based Marketing & Customer Advocacy Director @Planview Incorporated

Role Description

We are looking for an Account-Based Marketing & Customer Advocacy Director in the United Kingdom. You will own Europe account-based marketing and strategic customer engagement as a senior partner to Sales and Marketing leadership. Focused marketing on priority accounts and buying groups to drive pipeline, opportunity acceleration, customer growth, and revenue.

• Lead tiered ABM programs across account intelligence, personalised campaigns, executive engagement, CXO programs, strategic hospitality, and thought leadership.
• Work across Sales, Field Marketing, Demand Generation, Customer Marketing, Content, Communications, Digital Marketing Operations, and global teams to focus investment where it has the greatest commercial potential.

What You'll Do

• Europe ABM & Account Strategy:
  • Own the Europe ABM strategy, target-account model, segmentation, investment priorities, and shared Sales/Marketing operating cadence.
  • Lead integrated 1:1, 1:Few, and 1:Many programs across digital, content, events, executive engagement, and personalised experiences.
  • Determine account priorities using firmographic, intent, engagement, CRM, opportunity, and Sales intelligence; establish repeatable playbooks that scale across Europe.
• Executive & Strategic Customer Engagement:
  • Build CXO roundtables, executive dinners, peer forums, customer advocacy, and strategic hospitality tied to priority accounts and measurable follow-up.
  • Connect Planview executives with C-suite and senior stakeholders across priority accounts and create meaningful commercial engagement.
  • Partner with customers, executives, experts, Content, and Communications on high-value thought leadership and regional programs.
  • Build Top Customers References program for the region.
• Account Intelligence, Data & Technology:
  • Ensure Sales and Marketing teams have actionable insight into strategic accounts, buying groups, engagement gaps, and recommended interventions.
  • Partner with Digital Marketing Operations and global ABM teams on data, technology, AI, automation, personalisation, and scalable execution processes.
• Commercial Impact & Measurement:
  • Own the Europe measurement framework across account engagement, buying-group penetration, pipeline, opportunity progression, expansion, revenue, ROI, and executive-program impact.
  • Lead regular ABM and account reviews with Sales leadership, using performance insights to optimize programs and determine future investment.
• Leadership & Cross-Functional Partnership:
  • Serve as a senior strategic partner to Europe Sales and Marketing leadership, bringing an account and customer perspective to regional go-to-market planning.
  • Build Europe ABM and customer-engagement capability, mentor peers, and represent regional needs within the global ABM organization.
  • Drive shared accountability across Sales, Partners, Field Marketing, Demand Generation, Customer Marketing, Content, Communications, and Digital Marketing Operations.

What You'll Bring

• Significant experience leading ABM, demand generation, field marketing, customer marketing, or integrated B2B marketing in an enterprise or SaaS environment.
• Demonstrated success building ABM strategy with Sales, including target-account planning, buying-group engagement, and senior-stakeholder alignment.
• Strong understanding of 1:1, 1:Few, and 1:Many ABM, full-funnel marketing, segmentation, campaign orchestration, executive engagement, and thought leadership.
• Commercial and analytical mindset with experience connecting account activity to pipeline, revenue, customer growth, and ROI.
• Experience with executive programs, CXO engagement, advocacy, strategic events, account intelligence, CRM, intent data, marketing automation, or AI-enabled marketing.
• Excellent communication, influencing, and program leadership skills; collaborative and inclusive style; fluent English; willingness to travel occasionally within Europe.

Benefits

• Unplugged Days: 4 company-wide paid days off per year to recharge and relax.
• Generous PTO offerings (region dependent).
• Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.
• Paid time to volunteer through Planview’s Force for Good Week.
• Employee Referral bonus program.
• Weekly office lunches for hybrid team members and social events.
• Flexible work hours/environment.