[Hiring] VP of Finance @RemotelyHR

Role Description

The VP, Finance owns the Finance seat on our accountability chart and is accountable for the financial health of the entire French Florist system: our corporate boutiques, our franchisor, and the franchise owners who run their own businesses under our brand. This is a leadership team seat. You will sit in our weekly Level 10 meetings and quarterly planning, have a real voice in how we invest, and be the person who tells us when a decision does not make financial sense.

This role exists because finance ownership at French Florist has been spread across too many people, and that fragmentation has a cost. Our books are in better shape than most franchisors at our stage, and fractional support and AI agents have kept the core work moving. Being in decent shape is not the same as being ready for the growth in front of us. We are adding locations quickly, and we need one leader who owns the controls, the reporting rhythm, the margin, and the financial infrastructure the next stage of growth will run on.

Finance here has a dual mandate. Our franchise owners have to hit their profit goals, and so do we. Most of the time those move together. When they do not, holding both is the job, and it is a big part of why we are hiring someone who understands franchising rather than someone who has only seen one side of the relationship.

We are just as clear about what this role is not. It is not a reporting role, and it is not a capital markets role. Capital structure, fundraising, and board and investor relationships sit with our CEO, and you will support those conversations with the numbers. Your job is to find, protect, and grow margin, and to build a finance function that stays ahead of our growth instead of chasing it.

Being AI-native is a requirement for this role, not a nice-to-have. Our finance function already runs on AI agents for bookkeeping, payables, receivables, and routine FP&A, and we intend to push that much further. We need a leader who uses AI every day in their own work, knows how to design and supervise agents that do real accounting and reporting work, and holds that work to the same standard of accuracy and control as work done by people. If AI is something you plan to learn on the job, this is not the right seat.

Qualifications

• 10+ years of progressive finance experience, including at least 3 years as the senior finance leader of a company or business unit, reporting to a CEO, President, or CFO, with ownership of the P&L, budgeting, forecasting, and close.
• Demonstrated, hands-on AI fluency in finance. You can show us specific workflows you have personally built or redesigned with AI, such as reconciliations, close tasks, variance analysis, or forecasting, and explain how you verified the output.
• Franchisor finance experience strongly preferred. You should understand royalty and brand fund mechanics, franchise owner unit economics, FDD financial statements and audits, and multi-state franchise compliance.
• Experience in a multi-location consumer, retail, or hospitality business, ideally one that includes inventory, purchasing, and supply chain.
• A track record of building controls, processes, and reporting from an early-stage foundation, not just maintaining what someone else built.
• Experience creating new margin, such as supplier rebate programs, vendor partnerships, or revenue share agreements, with results you can point to in the numbers.
• Deep hands-on accounting knowledge. You can review a close, find what is wrong with it, and explain why.
• Experience leading through outside partners, firms, and automated tools rather than a large in-house team.

Requirements

• Own the Finance seat as a full member of the leadership team.
• Set the finance strategy and own the Finance scorecard.
• Partner with the President on resource allocation, annual planning, and the operating priorities of the business.
• Build an investment decision framework (ROI, payback, risk).
• Own the finance agent stack and the outside partners around it.
• Keep pushing what AI does in finance.
• Define when and how the function should grow beyond this seat.
• Own the monthly close and its accuracy across all three entities.
• Finalize and enforce a Delegation of Authority with clear approval thresholds.
• Document and run the accounts payable and accounts receivable processes.
• Run the finance side of our compensation plan.
• Own tax and regulatory compliance.
• Own the franchisor financial statements and annual audit.
• Own the margin lines that do not come from selling flowers.
• Get every vendor program onto signed written terms.
• Identify new supplier programs and partnerships.
• Own the accuracy of royalty and brand fund calculations.
• Model the financial impact of system changes.
• Build and own the annual budget and quarterly reforecast.
• Embed rebate, royalty, and margin tracking into standard reporting.
• Define the franchise owner financial dashboard and benchmarks.
• Keep internal reporting and franchise owner-facing reporting clearly separated.
• Treat franchise owner unit economics as part of your job.
• Partner with Franchise Success to give owners the financial tools.
• Hold our corporate boutiques to the same financial standards.

Benefits

• $165,000 to $185,000 base salary, based on experience.
• Quarterly bonus with an annual target of 10% of base salary.
• Stock option grant under the French Florist stock plan.
• Health insurance (medical, dental, vision) + voluntary benefits.
• 401k retirement program.