[Hiring] VP of Finance @Rockstar

Role Description

Rockstar is recruiting for a dynamic, high-growth consumer business with a multi-location, brick-and-mortar presence. The company is seeking a strategic financial leader to build and scale its finance function, partnering directly with the CEO and Head of Operations to drive business strategy and execution.

This individual will own the integrity of the financials, build scalable systems and processes, and act as a key partner within the leadership team in driving company strategy and execution.

Core Responsibilities

• Financial Integrity & Close (Highest Priority)
  • Own the monthly close process to ensure books are accurate, complete, and closed on time
  • Manage and optimize the bookkeeping/accounting team (hire, train, restructure as needed)
  • Ensure accurate expense categorization and clean general ledger structure
  • Maintain accurate multi-location (four-wall) P&Ls
  • Oversee proper revenue recognition across services, packages, promotions, and gift cards
  • Deliver audit-ready, pristine financials at all times
  • Implement strong internal controls, approval workflows, and audit processes
• Accounting Operations & Process Infrastructure
  • Build and scale finance and accounting processes, including:
  • Accounts payable systems (e.g., Bill.com or equivalent)
  • Vendor management and invoice verification workflows
  • Employee expense tracking systems (e.g., Ramp or equivalent)
  • Design and implement processes for medical and retail inventory:
  • Purchasing controls and invoice validation
  • Inventory tracking and usage accounting
  • Shrinkage identification and reporting
  • Standardize financial processes across all locations
  • Evaluate and implement best-in-class finance tech stack (ERP, AP, expense, inventory systems)
• Cash Flow, Financing & Capital Strategy
  • Own cash flow forecasting and liquidity management
  • Lead refinancing efforts for existing debt (including SBA loans)
  • Evaluate and secure equipment financing options
  • Support capital allocation decisions across the business
  • Build and manage lender, banking, and financing relationships
• Strategic Finance, FP&A & Business Modeling
  • Own monthly reporting, variance analysis, and performance insights vs. plan
  • Identify risks, opportunities, and key performance drivers
  • Build and maintain the company’s financial model and forecasts
  • Lead annual budgeting and planning process
  • Maintain and evolve margin models to guide pricing, promotions, and investment decisions
  • Analyze ROI across growth initiatives, new locations, and service lines
  • Support prioritization of strategic initiatives
  • Partner directly with the CEO and Head of Operations as a core strategic thought partner
  • Develop KPI dashboards and reporting frameworks for leadership visibility
• Field Finance & Performance Management (Location, Team & Financial Management)
  • Build financial transparency and accountability at the location level
  • Develop and manage dashboards for location managers and providers
  • Partner with operators to track and improve revenue, labor, and cost performance
  • Help set and track individual and team-level financial goals
  • Drive adoption of performance metrics across the organization
  • Train non-financial leaders to understand and act on financial data
• Compensation, Incentives & Equity Programs
  • Design and implement scalable, transparent compensation structures
  • Tiered incentive plans for providers and managers
  • Alignment with company-level financial goals
  • Ensure compensation plans are equitable, motivating, and performance-driven
  • Support annual goal-setting and performance tracking processes
  • Help design and model employee equity or profit participation programs
  • Continuously evaluate and refine comp structures based on performance data and retention outcomes
• Strategic & Operational Leadership
  • Act as a leader for complex, cross-functional, and ambiguous projects as they arise (doesn’t have to be within the finance scope)
  • Drive high-impact initiatives from concept through execution
  • Partner across teams to ensure alignment and delivery
  • Bring a highly operational mindset, with the ability to move from analysis to execution quickly
  • Serve as a “force multiplier” for the leadership team on priority initiatives

Qualifications

• 10–15 years of total professional experience in finance, accounting, or related fields
• 2–4+ years in investment banking or highly quantitative consulting required
• 5+ years of operating experience in strategic finance / FP&A roles within a high-growth, consumer business with a multi-location brick and mortar component (ideally pre-Series D or equivalent stage)
• Proven experience working in a scrappy, fast-paced environment with limited layers
• Technical & Domain Expertise
  • Strong financial modeling and analytical skills
  • Deep understanding of accounting, close processes, and financial controls
  • Experience with:
    • Multi-location (four-wall) business models and unit economics
    • Paid marketing finance (CAC, LTV, channel performance, budget setting)
    • Inventory-based businesses (purchasing, usage tracking, shrinkage)
    • Complex revenue recognition (packages, promotions, gift cards)
    • Experience building forecasts across functions, including marketing and operations
• Leadership & Execution
  • Experience building and managing teams
  • Ability to operate both strategically and tactically
  • Strong cross-functional collaboration skills
  • High ownership mindset with ability to independently drive initiatives
• Preferred (Not Required)
  • CPA designation
  • Experience in medspa
  • Experience supporting fundraising, investor reporting, or M&A processes

What Success Looks Like

• Books are consistently closed on time with high accuracy
• Financials are clean, reliable, and audit-ready
• Location-level performance is transparent and actively managed
• Compensation and incentives drive measurable performance improvements
• Cash flow is proactively managed and optimized
• Leadership has clear, actionable insights into business performance
• Finance is a core driver of strategy and execution—not just reporting

Role Profile

• This role is ideal for someone who:
• Has a strong analytical foundation and meaningful operating experience
• Wants to go beyond owning just the finance function and instead play a broader leadership role across the business
• Is excited to partner cross-functionally and influence company-wide decisions as the financial expert
• Thrives in fast-paced, high-growth environments
• Enjoys building systems, processes, and teams from the ground up
• Can seamlessly move between detailed execution and high-level strategy