Role Description
We are seeking a commercially minded Financial Controller to lead the operational finance function and work closely with a Fractional CFO to support the companyβs next phase of financial maturity and growth. This is not a transactional accounting role. It is a business-critical leadership position that will play a key role in building financial clarity, improving decision-making, and strengthening operational performance across the organisation.
Why This Role Is Unique
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Become the financial backbone of a scaling international business
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Work directly with the founders
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Operate in a high-impact, strategic environment
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Play a key role in rebuilding profitability and strengthening long-term financial performance
Key Responsibilities
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Financial Reporting & Analysis
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Lead monthly P&L, balance sheet, and cash flow reporting
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Ensure accurate monthly reporting within 5-7 business days of the month-end
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Analyse SKU and channel profitability to support strategic decisions
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Develop departmental reporting for marketing, supply chain, and operations
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Cash Flow & Financial Planning
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Build and manage a rolling 13-week cash flow forecast
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Improve forecast accuracy and budgeting discipline
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Monitor working capital, inventory levels, and contribution margins
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Financial Controls & Accountability
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Implement financial controls and spending discipline
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Establish budget vs. actual tracking across departments
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Work closely with department heads to drive financial accountability and performance
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Team Leadership & Collaboration
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Manage and mentor junior finance staff (bookkeeper, AP)
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Partner closely with the Fractional CFO to execute strategic initiatives
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Contribute to financial strategy and operational decision-making
What Success Looks Like (First 6 Months)
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Reliable weekly cash visibility
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Accurate monthly reporting within 5-7 business days of month-end
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Clear margin analysis by product and channel
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Budget vs actual discipline embedded across departments
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Reduced forecast variance
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Improved working capital management
Qualifications
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8+ years of experience in accounting or finance
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Experience in e-commerce, retail, FMCG, or distribution
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Strong management accounting and financial analysis background
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Experience managing cash flow in inventory-heavy businesses
Requirements
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Advanced Excel and financial modelling skills
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Strong understanding of financial reporting, forecasting, and budgeting
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Experience building cash flow forecasting frameworks
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CA or CPA qualification preferred
Key Attributes
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Commercially minded, not just technically strong
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Steeped in real world insights, not walls of numbers
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Comfortable, challenging and partnering with department heads
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Detail-oriented while still able to think strategically
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Highly organised and disciplined
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Confident participating in leadership discussions and decision-making