[Hiring] Finance Controller @AI Acquisition

Role Description

We're not hiring a CFO. We're not hiring a spreadsheet builder. We're not hiring someone who needs a team of five to do the work of one. We need a Finance Operator. Someone who walks into organised chaos, rolls up their sleeves, oversees the right people and processes, and doesn't leave until it's a machine.

This is a hands-on leadership role. You will report directly to and support our Director of Finance, freeing them from the operational grind so they can focus on strategy and growth.

You will inherit a multi-entity structure with real operational complexity:

• Live cash flow pressure
• A payment infrastructure in transition
• Manual processes that need to be automated
• Financial data that needs to be turned into clean, actionable systems

Your mandate is simple: stabilize, systematize, and automate. You will oversee the people and processes that execute this work, and where needed, you will get into the detail yourself.

This role also demands genuine scale experience. We are looking for someone who has operated finance functions with high transaction volume and real operational complexity — not a controlled, low-volume environment.

What You'll Own

• Cash Flow & Treasury Oversight & Execution
  • Own the daily cash cycle across all entities: DMCC, Acquisity, AI Broker, and others
  • Oversee and manage high-volume USD revenue flows from Whop into UAE bank accounts
  • Ensure seamless daily funding of GBP/AED corporate cards for Meta ad spend
  • Build a live cash visibility system for the Director of Finance
• Payment Infrastructure — Lead the Transition
  • Lead the full migration from legacy Pleo/UK-entity setup to Qashio (UAE-native)
  • Evaluate and implement Whop's virtual card platform for automated Meta spend
  • Eliminate manual card-topping and payment bottlenecks
  • Ensure every payment flow is tracked, reconciled, and automated
• Systems, SOPs & Automation — Turn Manual Into Machine
  • Audit every manual finance process for automation or systematization
  • Build and implement SOPs across cash management, reporting, payments, refunds, and reconciliation
  • Work with external bookkeeping partner (Emifast) to ensure Xero is accurate
  • Convert chaotic financial data into clean, trackable dashboards
  • Approach recurring problems as systems problems
• Entity & Vendor Management
  • Oversee financial operations across 2–3 entities
  • Hold external bookkeeping accountable for quality, timeliness, and accuracy
  • Manage the financial wind-down of the legacy UK entity
• Reporting — Simple, Not Sophisticated
  • Deliver distilled, executive-ready reporting
  • Surface profitability issues early, particularly for Acquisity
  • Build reporting rhythms for the Director of Finance

What Success Looks Like

• Ad accounts never pause because of cash flow
• Payment infrastructure is fully transitioned and running without manual intervention
• Every financial process has an SOP that is being followed
• The Director of Finance has more time to think because you handle execution
• Xero is clean, current, and trusted across all entities
• Weekly reporting takes minutes to produce
• Manual work is replaced by automated, tracked data

Qualifications

• 5+ years in a finance operations, treasury, or senior finance execution role
• Direct experience operating in a high-volume, high-transaction-count environment
• A demonstrated systems-first approach to problem solving
• Experience leading or overseeing finance operations teams
• Direct hands-on experience managing high-volume, multi-currency cash flows
• Proven track record building and implementing SOPs in finance operations
• Experience managing external bookkeeping or accounting firms
• Strong working knowledge of Xero, Wise, Whop, and corporate card platforms

Highly Desirable

• Experience with UAE corporate structures, specifically DMCC entities
• Background in performance marketing businesses with high daily ad spend
• Experience managing entity wind-downs or cross-border entity restructuring
• Familiarity with Series A / early-scale finance environments

Benefits

• Operate at the front line of AI-powered business building
• Work directly with ambitious founders globally
• Apply real-world experience, not theory or scripts
• Fully remote, senior-level role with autonomy and ownership
• Founder-led environment that values judgment over bureaucracy