[Hiring] Chief Financial Officer @Anera Collective

Role Description

Anera Collective is excited to partner with a fast-growing, high-caliber direct-to-consumer brand on their search for a Chief Financial Officer. This is a rare opportunity to step into a company with real momentum and shape the financial strategy behind its next phase of growth.

The Chief Financial Officer is a critical leadership hire reporting directly to the CEO, owning the company's full financial strategy from forecasting and reporting to cash management and long range planning, and translating that picture into clear, actionable guidance for the executive team.

What You'll Own

• Financial Strategy & Leadership
  • Own the company's financial strategy and serve as a key strategic partner to the CEO and executive team.
  • Lead annual budgeting and quarterly reforecasting cycles across departments.
  • Build and present board ready financial reporting and strategic recommendations.
  • Partner with the CEO on long range planning, fundraising readiness, and major capital decisions.
• Accounting & Reporting
  • Oversee day to day accounting operations and month end close in partnership with external accountants or finance staff.
  • Manage the P&L, cash flow, and balance sheet, ensuring accuracy and timely reporting.
  • Own financial reporting cadence, including weekly, monthly, and quarterly reporting, with written summaries that translate numbers into clear business context.
• Forecasting & Financial Modeling
  • Build, own, and continuously improve the company's forecasting infrastructure, including revenue models, scenario plans, and cash flow projections.
  • Design templates and reporting frameworks that bring consistency and clarity across finance and operations.
  • Develop a rolling forecast methodology that integrates marketing calendar inputs, buying decisions, and channel performance in real time.
  • Partner with performance marketing and merchandising to ensure paid media budgets and unit buys are tightly coordinated with demand.
• Cross Functional Finance Partnership
  • Partner with operations and merchandising leadership on inventory investment, unit economics, and margin management.
  • Evaluate and advise on major vendor, technology, and capital decisions across the business.
  • Build the financial infrastructure and reporting rigor that scales with the company's growth.

Qualifications

• 10+ years of experience in finance leadership, ideally within DTC, e-commerce, or consumer products, with prior CFO, VP of Finance, or Head of Finance experience.
• A strategic partner who thinks beyond the numbers and translates financial data into decisions the CEO and executive team can act on.
• A builder who creates systems and whose forecasting models and reporting frameworks become the operating standard for the company.
• A communicator who writes clearly and concisely, ensuring financial summaries are easily understood.
• Tech forward, actively seeking out tools, automation, and AI-assisted workflows that reduce manual work and increase accuracy.
• Deeply organized, running a tight close process, maintaining clean files, and creating structure others can follow without you in the room.
• Startup or scale-up experience strongly preferred; knows how to build financial infrastructure without over-engineering it.
• Experience supporting a business through a raise, sale, or major operational transition is a plus.

Nice to Have

• Experience with ERP and financial planning tools (e.g. NetSuite, QuickBooks, Adaptive Insights, etc.).
• Background in DTC, apparel, or consumer lifestyle brands.
• Experience building or refining a company's board reporting package.

Compensation

• Competitive base salary commensurate with experience.
• Performance bonus eligibility.