[Hiring] VP of Creative, Design & Marketing (CEO Right-Hand) @Maze Theory Games

Role Description

We are seeking an exceptional VP of Creative, Design & Marketing to act as the direct strategic right-hand to the CEO. This role bridges VR/XR creative vision with market positioning, brand identity, and audience acquisition.

As a fully remote UK-based executive, you will lead the end-to-end creative trajectory of our VR titles and visual IP, including:

• Early spatial design concepts and virtual gameplay mechanics
• Brand narrative and high-impact marketing campaigns
• Social/community growth

This is a hands-on position focused on delivering unforgettable interactive experiences and pioneering a new form of immersive storytelling.

Qualifications

• Location: Must be based in the UK (Fully Remote with occasional travel for leadership offsites, media events, and partner meetings).
• VR & Immersive Expertise (Essential): Hands-on experience and deep industry knowledge in virtual reality (VR) game design, hardware constraints, spatial interaction principles, and the unique challenges of marketing VR experiences.
• Proven Executive Track Record: 10+ years of senior creative leadership experience (Creative Director, Head of Studio/Design, VP) within game development, interactive entertainment, or VR studios.
• Multi-Discipline Mastery: Proven ability to synthesize VR Game Design with Brand Marketing, Visual Communications, and Digital Community Growth.
• IP Management & Pitching: Deep expertise working collaboratively with global IP holders, licensors, showrunners, and platform stakeholders.
• Executive Presence: Strong public speaking and representation skills across media, conferences, VR platform showcases, and investor pitches.

Requirements

• Strategic Partnering: Collaborate directly with the CEO to define studio vision, portfolio roadmaps, and spatial gaming positioning.
• IP & Platform Pitch Leadership: Co-lead high-stakes pitches to major IP holders, platform partners (Meta, PlayStation VR2, Apple, SteamVR), and strategic investors.
• Remote Team Leadership: Drive cross-departmental alignment across remote Game Design, VR R&D, Art, Brand Marketing, and Social/Community.
• VR & Spatial Design Vision: Oversee high-level aesthetic quality, spatial UX/UI, comfortable motion mechanics, and player immersion.
• Immersive World-Building: Champion dynamic visual storytelling and interactive environment design.
• Spatial R&D & Innovation: Drive creative exploration into cutting-edge VR hardware capabilities, mixed reality (MR/AR), hand-tracking, and spatial audio.
• Go-To-Market & Storefront Execution: Architect and direct global marketing strategies for VR title launches, hardware bundles, and platform expansion.
• Visual & Creative Campaigns: Lead the creative production of all marketing assets.
• Social & Community Growth: Build a cohesive social media strategy targeting both core VR enthusiasts and mainstream gamers.
• Data-Informed Strategy: Partner with marketing analysts to monitor VR player sentiment and marketing ROI.

Benefits

• Competitive Salary
• Remote-first Studio
• Unlimited holidays
• Healthcare with Vitality
• Working alongside a friendly, flexible, and highly talented team
• Opportunity to work on big-name IPs