[Hiring] UX/UI Lead @Bobbie

Role Description

As the UX/UI Lead, you'll sit on Bobbie's Digital Product (Platform) team and own end-to-end design for our subscription and ecommerce experience — the flows that keep thousands of parents feeding their babies without interruption. You'll partner with the Director of Digital Product, Product Managers, and Engineers to translate business goals into user-centric solutions, set the bar for UX/UI craft across the org, keep our design system pristine, and work daily alongside Creative, Platform, and Lifecycle to make sure every touchpoint feels like Bobbie. This is an individual-contributor role — you won't have direct reports, but you will direct and mentor external contractors and lead projects through the full UX/UI phase.

Qualifications

• Extensive UX/UI design experience, including significant time designing for subscription, membership, or recurring-revenue products (DTC subscription commerce strongly preferred).
• A portfolio demonstrating end-to-end ownership: research, IA/interaction design, visual/UI design, and post-launch iteration.
• Proven experience designing subscription-specific flows — plan management, billing, retention/save-flows, churn reduction, and lifecycle-driven engagement.
• Strong cross-functional collaboration experience, ideally partnering directly with Creative/Brand, Platform/Engineering, and Lifecycle/CRM teams.
• Expert-level Figma skills and a track record of building and maintaining clean, scalable design systems.
• Experience managing or mentoring other designers or external contractors, including giving direction and quality feedback.
• Strong understanding of accessibility standards (WCAG) and inclusive design practice.
• Excellent communication and storytelling skills — able to present and defend design decisions to leadership and cross-functional partners.
• Nuanced understanding of ecommerce, customer journeys, and industry trends and best practices.
• Strong typography, layout, and color theory skills.
• Effective time management across multiple projects and deadlines while maintaining high-quality brand standards; thrives in a fast-paced startup environment where workflows change and move rapidly.
• Bonus points: experience in health, wellness, baby/parenting, or CPG/e-commerce categories; familiarity with subscription/billing platforms (e.g., Recharge, Stripe Billing); experience with lifecycle/CRM tooling (e.g., Klaviyo); front-end fluency (HTML, JavaScript, CSS).

Requirements

• Lead UX/UI for the full subscriber journey — signup and plan selection, account and subscription management (edit, skip, swap, pause, cancel, win-back), billing and payment flows, and the feeding-stage transitions unique to a growing baby.
• Bring deep expertise in subscription commerce UX patterns (dunning, save-flows, flexible cadence, bundling, upsell/cross-sell) and apply what works best-in-class to Bobbie's model.
• Design wireframes, prototypes, and user flows to communicate design ideas, and identify and resolve UX/UI issues across the conversion funnel — homepage, product, cart, and checkout pages.
• Own Figma file hygiene and design system integrity — components, tokens, documentation, and naming conventions — so the system stays scalable and easy for any collaborator to pick up.
• Develop and maintain design systems, style guides, and UI patterns for consistency across mobile and web, with a mobile-first approach to visual design.
• Establish and evangelize UX/UI best practices, accessibility standards (WCAG), and design workflows across the product organization, staying current with industry trends and emerging tools.
• Plan and run qualitative and quantitative research (usability testing, subscriber interviews, funnel and behavioral analysis) to validate design decisions and improve conversion, retention, and satisfaction across the subscription funnel.
• Conduct competitor analysis and gather user feedback, leverage A/B testing to continuously improve design and usability, and stay ahead of the curve — always looking for new and innovative ways to remove friction from our UX.
• Keep Bobbie's parent community at the core of the UX, designing the subscription journey around their needs, feedback, and voice.
• Partner hand-in-hand with Creative to ensure seamless alignment between user experience, visual identity, and brand voice — translating brand direction into interfaces that feel unmistakably Bobbie.
• Collaborate with UX/UI Designers, Product Managers, and Engineers early and often to validate technical feasibility, scope trade-offs, and ensure designs are implemented with fidelity across mobile and web.
• Design cohesive experiences across owned channels (email, SMS, web) that reduce churn, increase reactivation, and support parents through every stage of their subscription.
• Partner closely with Brand to ensure alignment on brand and commercial strategy, and collaborate with Product Marketing to ensure the subscription experience supports go-to-market priorities and stays true to Bobbie's positioning.
• Clearly articulate and justify design decisions, breaking features down into MVPs that deliver immediate value.
• Set clear timelines for UX/UI deliverables, managing dependencies and blockers while leading projects through the design phase.
• Direct and mentor external UX/UI contractors, providing clear briefs, feedback, and quality oversight to ensure on-brand, user-centered, and timely deliverables.

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie
• $75 monthly internet stipend
• Co-working space reimbursement