[Hiring] User Experience and Adoption Lead @Nexthire

Role Description

Looking for a hands-on behaviour change and UX expert to anchor product development and adoption in user insights and behavioural science.

You will take ownership of user research and behaviour-led design across our products and services. You will partner with product teams to make development farmer-first and with marketing and operations teams to ensure smoother adoption among farmers and team.

Job Type: Full Time

Location: Hyderabad/Remote

Reporting to: VP of Product

Level: Sr. Manager / Head

Key Responsibilities

• Lead user research with farmers and field staff to understand behaviours and adoption barriers, and translate into product direction.
• Design and iterate user experiences based on real usage and feedback.
• Apply behaviour change principles to product design and rollout to drive adoption and sustained use.
• Partner with Product and Engineering to turn research insights into improvements.
• Work with Marketing and Operations on behaviour-led onboarding and adoption strategies for farmers and internal staff.
• Stay hands-on through pilots and scale-up, maintaining learning loops as products scale.

Qualifications

• Experience in user research, product design, behavioural design, or related roles.
• Strong understanding of behaviour change concepts and experience in applying them.
• Experience working with various teams to translate research and conceptual insights into actions and getting them implemented.
• Comfort (and enjoyment) with field-based research and direct interaction with users.
• Experience with technology products in addition to physical services.

Nice-to-Haves

• Experience working with rural users or farmer-facing products.
• Background in agriculture, livelihoods, development, or social impact sectors.
• Experience in taking early-stage or prototype products from concept to scale.

Hiring Process

• Apply on jobs.kheyti.com
• Initial call
• Panel interview with product team
• Field visit + Final interview
• Reference checks