Role Description
We are looking for someone who can create high-impact visual work and turn it into experiences that drive deposits, gameplay, and retention. This is a performance role, not a βmake it prettyβ role. We are not looking to hire a generic designer.
What youβll own
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Visual direction and creative across product and promotions
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UI/UX for key player journeys (signup, deposit, gameplay, promos)
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Promo and campaign design (bonuses, tournaments, VIP, reactivation)
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Design consistency across product, web, and lifecycle channels
What youβll do
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Create original, high-quality visual assets that grab attention and drive action
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Design interfaces that reduce friction and increase conversion
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Turn promos into compelling in-product and CRM experiences
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Work closely with CRM and product teams to align design with player behaviour
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Iterate fast based on performance, not opinion
Qualifications
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Strong visual and graphic design ability (non-negotiable)
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Solid UI/UX skills and ability to design usable, conversion-focused flows
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Experience in iGaming, betting, gaming, or high-engagement products (strongly preferred)
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Ability to design for mobile-first, global audiences
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Comfortable working in a fast, high-output environment
Requirements
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You must submit a portfolio of real, shipped work
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Your portfolio must include:
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High-quality visual and promo work (not just clean UI)
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Product or UI work that shows real usage (not just concepts)
Benefits
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Promo creatives that drive clicks, deposits, and engagement
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Improved conversion across key product flows
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Strong, consistent visual identity across everything players see
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Fast execution without bottlenecks
Technical and Software Skills
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Visual and graphic design β creating high-quality, attention-grabbing assets and maintaining a strong visual identity
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UI/UX design β designing usable, conversion-focused flows for player journeys (signup, deposit, gameplay, promos)
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Promo and campaign design β designing in-product promotions, bonuses, tournaments, VIP campaigns, and reactivation campaigns
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Mobile-first design β designing interfaces optimized for mobile users
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Cross-platform design consistency β ensuring a consistent look across product, web, and CRM/lifecycle channels
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Conversion optimization β designing to reduce friction and increase clicks, deposits, engagement, and retention
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Performance-driven iteration β testing, iterating, and improving designs based on real metrics and user behaviour
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Portfolio of shipped work β demonstrating experience with real, implemented designs, both promo/visual and product/UI
Software Tools Likely Required or Beneficial
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Figma, Sketch, or Adobe XD for UI/UX and interface design
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Adobe Creative Suite (Photoshop, Illustrator, After Effects) for high-quality visual and promo assets
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InVision, Zeplin, or Miro for prototyping, collaboration, and design handoff
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Analytics and A/B testing tools such as Google Optimize, Mixpanel, or Amplitude to measure and iterate based on performance
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CRM and marketing tools such as Braze, Salesforce Marketing Cloud, or HubSpot for aligning design with player campaigns and lifecycle
Strong familiarity with iGaming, betting, gaming, or high-engagement products is strongly preferred, along with comfort working in a fast-paced, high-output environment.
We are looking forward to hearing from you! Apply here:
https://jobs.ashbyhq.com/bitfortune?utm_source=LinkedIn