[Hiring] Staff Product Designer - Lifecycle and Growth @Instacart

Role Description

We're hiring a Staff Product Designer to elevate the end-to-end experience across Instacart’s Lifecycle & Growth ecosystem—shaping how customers discover, evaluate, commit to, and build an ongoing relationship with Instacart. You’ll operate at a system level, connecting work across teams to create a cohesive, intuitive, and emotionally resonant experience. This role is as much about elevating visual craft and defining a clear design language as it is about aligning product, marketing, and brand into a unified strategy.

Daily Rhythms and Samples of Work:

• Elevate the end-to-end experience across Lifecycle & Growth, connecting in-product and out-of-product touchpoints into a cohesive system—from onboarding and engagement to incentives, subscriptions, and CRM.
• Shape the experience across the core grocery app and broader lifecycle ecosystem, ensuring consistency from first-time use through repeat behavior across product, CRM, and marketing touchpoints.
• Define and evolve experience frameworks that unify journeys and initiatives across teams and channels.
• Identify gaps and opportunities across the ecosystem, proactively shaping new directions that unlock step-change improvements in growth, engagement, and retention.
• Codify experiential principles—functional and emotional—to guide user understanding, decision-making, and feelings across flows.
• Use AI-assisted prototyping and concept development to generate flows and concepts that align with Instacart’s design system.
• Shape content, hierarchy, and information architecture across product and lifecycle touchpoints.
• Design for visual clarity, pacing, and density—establishing patterns, grids, and rules for module placements.
• Work with Research to uncover insights about meals, nutrition, health goals, and lifecycle behaviors.
• Craft narratives, naming, and value propositions across product and lifecycle touchpoints.
• Raise the bar for experience-led thinking across the pod(s)—mentoring partners on cohesive, principle-driven experiences.

Qualifications

• 15+ years of experience designing consumer-facing digital products across web and mobile.
• Strong track record of shaping work across multiple design disciplines (content, UX/product, visual, strategy, research).
• Strong visual and interface design background, with experience in consumer-facing product or brand design.
• Proven ability to partner with product and business leaders to define direction and drive work from concept through execution.
• Deep curiosity for human behavior, food, shopping, and culture.
• Exceptional communication and storytelling skills.
• Demonstrated experience delivering brand-forward product experiences grounded in user insights.
• Track record of navigating ambiguity and influencing across multi-team environments.
• Fluency in Google Slides and Figma is a must.

Requirements

• Experience designing for marketplaces, e-commerce, grocery, CPG, or subscription products.
• Experience shaping onboarding, activation, and retention experiences.
• Familiarity with domains like meal planning, nutrition, health goals, and personalization.
• Experience designing high-visibility surfaces such as home, personalized feeds, and merchandising placements.
• Experience working within and evolving large-scale design systems.
• Comfort operating across distributed, cross-functional teams.

Benefits

• Highly market-competitive compensation and benefits.
• Remote work flexibility under the Flex First policy.
• Eligible for a new hire equity grant and annual refresh grants.

Company Description

Instacart invites the world to share love through food, believing everyone should have access to the food they love. Instacart has become a lifeline for millions, delivering essential services while offering flexible earnings opportunities to Personal Shoppers.