Role Description
As our Staff Brand & Web Designer, you'll set the strategic direction for how Dispel looks, feels, and communicates across every touchpoint, from dispel.com to conference booths to product UI.
This role goes beyond hands-on design. You'll:
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Define the multi-year brand platform.
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Build the systems and governance that keep it consistent at scale.
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Lead major web initiatives that drive measurable business results.
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Direct vendor and agency partners.
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Coach senior designers.
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Work closely with executive leadership to ensure brand and web decisions support company direction.
AI is core to how we work. You should already be using GenAI tools daily, whether that's:
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Generating visual concepts.
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Producing content at speed.
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Building interactive prototypes.
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Automating production workflows.
At this level, you'll also define how the team uses AI to scale brand output without sacrificing quality.
You'll partner daily with the Chief Design Officer and Director of Marketing to align brand, web, and product design into a cohesive experience for customers in industrial manufacturing, utilities, and other critical infrastructure sectors.
Qualifications
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10+ years of experience in brand and web design, with a portfolio showing strategic leadership, systems thinking, and high-craft execution.
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Proven ability to set brand direction at an organizational level: defining principles and governance, not just producing deliverables.
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Deep expertise in Figma, Adobe Creative Suite, and GenAI design tools as daily drivers.
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Working knowledge of CMS platforms (Framer, HubSpot) and modern web standards.
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Experience leading major web initiatives (re-architecture, design system adoption, platform migration) with measurable results.
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Skills in directing external partners (agencies, vendors, freelancers) with clear briefs and quality oversight.
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Strong communicator who can align design, marketing, engineering, and executive stakeholders in a remote-first environment.
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Ability to manage competing priorities across brand, web, and cross-functional programs.
Requirements
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Frontend development experience (React, HTML/CSS/JS) - Bonus Points.
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Skilled in motion platforms like Rive; advanced animation design skills - Bonus Points.
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Background in B2B, cybersecurity, infrastructure, or technical products - Bonus Points.
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Experience building tokenized or multi-theme design systems that bridge marketing and product - Bonus Points.
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Experience managing brand through high-stakes moments: rebrand, M&A, rapid growth - Bonus Points.
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You've built or operationalized GenAI pipelines for brand content production at scale - Bonus Points.
Benefits
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Salary range for role: $152,000-$170,000.00
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401(k) with company match (eligible after 6 months)
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Performance bonus and equity eligible
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Unlimited PTO
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Remote work
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Medical, vision, dental insurance