[Hiring] Staff Brand Designer @Webflow

Role Description

We're seeking a Staff Brand Designer to lead creative direction and elevate brand craft across campaigns, launches, and experiences. As a Staff-level individual contributor within Brand Studio, you'll operate as a craft lead—owning day-to-day creative decisions, setting the quality bar, and partnering closely with leadership to evolve Webflow's brand.

You will be a key driver and decision-maker in day-to-day creative direction, quality, and execution within established brand and strategic direction.

• Location: Remote-first (Argentina)
• Permanent, full-time employee (this is not a contractor position)
• Application deadline: applications accepted on an ongoing basis until position is closed and filled
• This posting is for a new position.
• Reporting to the Manager, Brand Studio

As a Staff Brand Designer, you'll…

• Drive direction & vision
  • Own creative direction for high-impact brand campaigns, launches, and integrated experiences.
  • Serve as a core contributor and driver of Webflow's visual identity—reshaping, documenting, and shepherding its evolution across the organization.
  • Translate brand and business strategy into cohesive, story-driven creative concepts and systems.
  • Actively shape and evolve Webflow's visual expression as the brand grows, scales, and responds to a changing landscape.
  • Partner with leadership, Ops, and cross-functional teams to align goals, define success criteria, and maintain clarity across initiatives.
• Elevate craft & quality
  • Set and uphold creative standards across the Brand Studio, modeling excellence across systems, storytelling, and execution.
  • Serve as the final craft authority on day-to-day creative decisions, providing clear direction and unblocking teams.
  • Mentor and support designers through thoughtful feedback, critique, and hands-on partnership.
  • Help develop team craft and confidence, raising the overall quality and ambition of Brand Studio work.
  • Balance creative ambition with delivery realities, ensuring quality outcomes at scale.
• Collaborate & scale
  • Partner with Growth, Product Marketing, Integrated Marketing, and Events to align creative direction with business priorities.
  • Act as a senior creative thought partner for designers and project squads.
  • Contribute to creative reviews, showcases, and studio rituals that build alignment and momentum.
  • Help evolve design systems, templates, and processes that enable high-quality work at scale.
  • Explore emerging creative technologies—including motion, 3D, generative tools, and AI—to expand the brand's expressive potential and experimentation.

Qualifications

• BA/BS degree or equivalent experience
• 6+ years of experience in brand, campaign, or systems design
• Demonstrated proficiency of visual direction, design systems, and storytelling across multiple mediums
• Know how to influence outcomes through clarity, collaboration, and storytelling
• Experience working remotely with distributed teams, ideally across timezones
• Business-level fluency to read, write and speak in English

Requirements

• Are energized by meaningful creative ownership and decisive craft leadership
• Excel at translating abstract strategy into tangible creative direction
• Mentor peers and elevate creative culture through feedback and partnership
• Embrace new tools and technologies that enhance creative expression and efficiency
• Thrive in ambiguity and bring confidence and clarity to complex challenges
• Flourish in a distributed leadership model alongside Directors, Managers, Ops, and senior IC peers
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
• Are comfortable working asynchronously and proactively communicating across timezone gaps

Stretch / Bonus

• Webflow development experience
• Ability to design and build directly in Webflow is a significant plus — not required, but it expands what's possible
• Front-end development fluency
• Comfort with HTML/CSS, responsive frameworks, or interaction implementation strengthens the bridge between design and production
• Motion design
• Experience with animation, micro-interactions, or motion systems that enhance brand expression across digital surfaces

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.