[Hiring] Senior Webflow Designer @LawnStarter

Role Description

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services.

Our Growth team drives customer acquisition and conversion across four brands — LawnStarter, Lawn Love, Home Gnome, and ProBase. The marketing sites are central to that work: thousands of organic SEO pages, landing pages, and core site experiences that need to move as fast as the team iterating on them. Today, making changes to our marketing sites requires engineering support. That bottleneck slows down testing, kills momentum, and means conversion opportunities sit on the table. We're moving to Webflow as the source of truth for our marketing sites, and we need someone to own that transition and everything that follows.

You'll report to the Director of Design but be fully embedded on the Growth team, working daily with CRO specialists, data analysts, SEO, Paid, content teams, and less frequently engineers. Your job is to make our marketing sites fast to change, beautiful, on-brand, and optimized for conversion — without needing an engineer every time something needs to move.

You'll start with Home Gnome, building it right from the ground up in Webflow. From there, you'll bring LawnStarter, Lawn Love, and ProBase into a componentized Webflow architecture. This is a chance to define how all four brands show up on the web.

What makes this role different:

• You design AND build: This isn't a role where you hand off comps. You design in Webflow, build in Webflow, and ship in Webflow.
• Embedded with Growth, not siloed in Design: You sit with the people running experiments, analyzing conversion data, and optimizing funnels.
• Multi-brand ownership: You'll eventually own the web presence for four brands.
• Eliminating a bottleneck: Right now, marketing site changes require engineering. You're the person who makes that dependency disappear.

What You'll Own

• Webflow site architecture: Build and maintain a componentized, scalable Webflow setup across all brands.
• Visual design and brand execution: Every page you ship needs to be modern, on-brand, and hold up against the best marketing sites out there.
• Conversion support: Collaborate with CRO on testing, spin up new landing pages, and make page and template changes quickly.
• Interactions and motion: Build purposeful interactions and animations that enhance usability.
• CMS organization: Structure and maintain CMS collections that support thousands of SEO pages.
• Accessibility and usability: Maintain WCAG compliance and ensure every page works well for every user.

Problems to Solve

• Our marketing sites depend on engineering for every change.
• We don't have a componentized, scalable site architecture.
• Thousands of SEO pages need to look good and perform well.
• Four brands need to look distinct but share a foundation.

What Success Looks Like (Year 1)

• Home Gnome fully live in Webflow — clean, modern, componentized.
• New landing pages go from request to live in hours, not weeks.
• Growth team runs A/B tests on their own timeline.
• Thousands of SEO pages are templated, maintainable, and easy to scale.
• Migration plan underway for LawnStarter and Lawn Love into Webflow architecture.
• The Growth team considers you essential.

Qualifications

• A Webflow expert with experience in complex, multi-page Webflow sites.
• A top-tier visual designer with high standards for modern design and usability.
• Growth-team fluent, with experience alongside CMOs, SEO teams, and CRO specialists.
• Self-directed and fast, able to ship quickly without sacrificing quality.
• AI-native, using tools to accelerate workflow.
• Technically capable beyond Webflow, with some ability to write custom code.
• Brand-disciplined, executing within established brand guidelines.

This Role Is NOT

• A Figma-to-Webflow production role.
• A brand design role.
• A role with a clean starting point.
• A solo design role.

Compensation & Benefits

• Competitive base salary
• Healthcare: Medical, dental, and vision
• Fully remote
• Unlimited PTO