[Hiring] Senior Web Designer @Willow Health

Role Description

We’re looking for a Senior Web Designer to join our team and create high-impact, performance-driven digital experiences. In this role, you’ll lead the design of fully responsive, conversion-focused web experiences from concept through launch, with a strong emphasis on marketing landing pages, paid ad creatives, and brand-led executions. You’ll also play a key role in the redesign and evolution of the Willow website, helping shape how the brand shows up across core web experiences. You’ll collaborate closely with cross-functional teams to ensure every design decision supports business goals, elevates user experience, and maintains strong, consistent brand expression across all digital touchpoints.

Responsibilities

• Marketing & Visual Design: Designing high-converting landing pages tied to campaign goals, maintaining brand consistency across digital channels, and producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives.
• UX, Research & Strategy: Conducting user research, analyzing competitors and performance data, and partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals.
• UI Design & Prototyping: Creating wireframes and interactive prototypes in Figma, designing polished interfaces that follow brand guidelines, and iterating based on data and feedback.
• Usability, Accessibility & Inclusivity: Planning and running usability tests, ensuring designs meet accessibility standards, and staying current on inclusive design practices.
• Design Systems & Documentation: Building and maintaining scalable design systems, producing style guides and UI specs, and delivering clean design handoffs to engineering.
• Collaboration & Ownership: Working closely with developers, PMs, marketers, and stakeholders, leading design discussions, and owning decisions end-to-end. Staying current on design and web trends to keep output quality high.

Qualifications

• 5+ years of professional web/digital design experience, ideally in DTC, ecommerce, or high-growth startup environments
• Demonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomes
• Hands-on experience designing ecommerce flows — product pages, checkout, purchase funnels, and post-purchase experiences
• Experience running or designing for A/B tests and experimentation programs
• A strong portfolio showcasing shipped marketing websites, landing pages, and digital campaigns
• Expert-level Figma (components, auto-layout, variables, prototyping, design system management)
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion)
• Strong graphic design fundamentals — typography, color theory, layout, visual hierarchy, and composition
• Deep understanding of responsive/adaptive design and mobile-first principles
• Working knowledge of HTML/CSS fundamentals
• Familiarity with WCAG accessibility standards and inclusive design practices
• Experience building and maintaining scalable design systems
• Strong written and verbal communication, with the ability to articulate design rationale to non-designers (marketers, execs, engineers)
• Comfortable receiving and incorporating feedback from multiple stakeholders without losing the thread of the original intent
• Self-directed and proactive — able to take an ambiguous brief and drive it to a shipped outcome
• Commercially minded — understands that design in this role serves business outcomes, not just aesthetics
• Detail-oriented, with high standards for craft and polish
• Comfortable working in a fast-paced environment where priorities shift and timelines compress
• Collaborative, low-ego, and able to disagree constructively

Requirements

• Experience in health, wellness, telehealth, or regulated industries (familiarity with compliance-aware design)
• Hands-on Webflow experience
• Motion design skills (Lottie, After Effects, or Figma's prototyping for micro-interactions)
• Experience designing for paid social ad formats (Meta, TikTok, YouTube) at scale
• Familiarity with analytics tools (GA4, Amplitude, Hotjar, Fullstory) and how to read funnel data
• Understanding of SEO principles as they relate to page design and structure
• Experience partnering with copywriters on messaging-driven landing pages
• Previous agency background combined with in-house experience

Benefits

• Flexible hours
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings
• We are a diverse, global team! 🌍