[Hiring] Senior UX Researcher @onX

Role Description

onX is seeking a Senior User Experience (UX) Researcher, Mixed Methods with a passion for uncovering customer insights and a track record of turning research into real product influence. Your focus will span the full product lifecycle, combining generative, evaluative, and quantitative research to build a holistic picture of our customers.

• Own end-to-end research.
• Independently plan and run research, both qualitative and quantitative, across the full product lifecycle to shape strategy and sharpen the onX customer experience.
• Know which method fits which question, balancing speed with rigor and making decisions that keep your conclusions credible.
• Build cross-functional partnerships and influence to scale impact.
• Build deep knowledge of our customers and products to challenge assumptions and help shape product strategy.
• Turn research into clear next steps and partner with various teams to inform decisions.
• Act as a go-to advisor for partners running their own research.
• Coach non-researchers and contribute to shared research standards.
• Execute across mixed methods, using qualitative methods like interviews and usability testing.
• Design and execute quantitative studies using descriptive and inferential statistics.
• Continuously integrate qualitative, quantitative, and behavioral data to build a fuller picture of onX customers.

Qualifications

• A portfolio, work samples, or case studies demonstrating your ability to independently scope and execute mixed-method research.
• Eight (8) years of relevant experience, including at least five (5) years in UX, product, or consumer research.
• A Bachelor’s degree, Master’s degree, or PhD in Psychology, Human Factors, Human-Computer Interaction, Anthropology, or related field.
• A proactive, strategic mindset with strong communication and collaboration skills.
• Proven mixed-methods research fluency.
• Experience across foundational and evaluative qualitative methods.
• Hands-on quantitative research experience.
• Experience with UX measurement and Voice of Customer (VoC) practices.
• Ability to juggle multiple research efforts and adjust as needed.
• A strong curiosity for exploring new technologies, including AI.
• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location.

Requirements

• Experience working in a democratized or enabled research environment.
• Experience with data analysis or visualization tools like R or Python.
• Proficiency with advanced statistics like regression, factor analysis, cluster analysis, etc.
• Expertise with advanced survey methods like MaxDiff, conjoint, Van Westendorp pricing or similar.
• Genuine enthusiasm for the outdoors and how people explore it.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents.
• 401k matching at 100% for the first 3% you save and 50% from 3-5%.
• Company-wide outdoor adventures and amazing outdoor industry perks.
• Annual “Get Out, Get Active” funds to fuel your active lifestyle.
• Flexible time away package that includes PTO, STO, VTO, and paid holidays.