Role Description
This role is responsible for producing high-quality motion graphics and video content across social media and digital platforms, supporting how CVS Health shows up in-market across organic, campaign, and paid media. The individual in this role will operate as a hands-on creative contributor within a centralized production team, translating briefs and source materials into polished, platform-ready assets at scale. The ideal candidate brings strong creative judgment, speed, and attention to detail, along with the ability to work independently and deliver consistently high-quality output. This role also leverages generative AI technologies to enhance production workflows and support efficient content creation within established guidelines.
Key Responsibilities
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Content Development and Execution:
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Translate briefs, scripts, and source materials into polished motion graphics and video content aligned to brand and business objectives.
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Create content for social media and digital platforms, with a focus on clarity, engagement, and platform-specific best practices.
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Adapt and version creative across formats (e.g., 9:16, 1:1, 16:9) and placements while maintaining quality and consistency.
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Motion Design and Video Production:
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Produce motion graphics, animations, and video assets for social, web, campaign, and paid media needs.
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Utilize industry-standard tools (e.g., Adobe Creative Suite, Figma, PlayPlay) to create visually compelling content.
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Execute across the production process, including editing, animation, and post-production.
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Ensure all content adheres to brand guidelines and is delivered in a polished, ready-to-publish state.
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Platform and Performance Optimization:
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Apply best practices for content performance, including pacing, visual hierarchy, and mobile-first design.
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Collaborate with social, web, and campaign teams to align creative with platform behaviors, audience needs, and media objectives.
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Support development of content optimized for discoverability and performance across digital and search environments.
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Generative AI Integration:
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Leverage generative AI tools and technologies (e.g., OpenAI, DALL·E, Runway, PlayPlay features) to enhance content creation.
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Use AI to support tasks such as editing, image generation, content variation, and formatting.
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Stay current on emerging tools and identify practical applications within approved workflows.
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Production Workflow and Project Management:
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Manage multiple projects simultaneously, ensuring timely delivery of content while meeting quality standards.
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Partner with cross-functional teams and external partners as needed to support execution.
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Contribute to scalable production workflows, including templates and repeatable approaches that improve efficiency.
Qualifications
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5+ years of experience in motion design, video editing, or digital content production, with a strong portfolio of work.
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Proficiency in design and video tools, including:
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Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator)
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Figma
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Video editing tools such as Adobe Premiere Pro and/or Final Cut Pro
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Experience using content platforms such as PlayPlay or similar tools.
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Familiarity with generative AI tools and technologies (e.g., OpenAI, DALL·E, Runway, PlayPlay).
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Strong understanding of content creation for social, digital, and paid media platforms.
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Knowledge of SEO/GEO fundamentals and content discoverability best practices.
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Strong project management skills with the ability to manage multiple priorities and deadlines.
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Excellent communication and collaboration skills, with attention to detail.
Preferred Qualifications
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Experience supporting integrated campaigns and paid media creative.
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Experience in a fast-paced, high-volume, or agency environment.
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Familiarity with performance-driven content and iterative development.
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Understanding of emerging trends in AI and digital content creation.
Education
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Bachelor’s degree in Graphic Design, Film Production, Media Arts, or equivalent experience (4+ years).
Anticipated Weekly Hours
Time Type
Pay Range
The typical pay range for this role is: $54,300.00 - $159,120.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Benefits
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Comprehensive and competitive mix of pay and benefits.
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Medical, dental, and vision coverage.
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Paid time off.
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Retirement savings options.
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Wellness programs and other resources, based on eligibility.