Role Description
Apkudo is the Device Passport Platform for the connected device ecosystem. We are looking for a Brand Designer to take ownership of how our brand looks, feels, and shows up everywhere it matters—from the decks that win seven-figure enterprise deals to the design system that shapes our category leadership for years to come.
This is a hands-on, individual-contributor role with real authority:
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You won't manage an internal design team, but you will make the calls on brand architecture, design standards, and how creative work is used to tell our story.
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You will roll up your sleeves and create the work with the team.
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Your focus won't be on day-to-day digital maintenance, but on elevating our visual identity, simplifying a complex platform story, and establishing how AI is used to scale our brand across the business.
This role is built for a true Creator. You are here to evolve the systems, tools, and standards that enable all employees to be brilliant storytellers.
What You'll Do
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Brand System & Design Architecture:
Own, elevate, and enforce the Apkudo Brand Style Guide. Define how our visual language applies across digital, physical, and event formats, acting as the final word on design quality and coaching non-designers to become brand stewards.
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AI-Enabled Brand Workflows:
Design and build AI-powered tools (e.g., custom GPTs/Claude skills, templated generation systems) that allow non-designers to produce on-brand assets. Pioneer how AI fits into a modern brand workflow to eliminate bottlenecks, establishing guardrails so AI-assisted output stays brand-compliant at scale.
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High-Stakes Sales Enablement:
Design premium, custom presentations for active, high-value sales opportunities. Translate complex deal-specific narratives into persuasive decks and build a flexible library of modular components that sales teams can assemble for lower-stakes needs.
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Solve the Presentation Parity Problem:
Establish a flawless workflow and template system that holds up cleanly across both Google Slides and PowerPoint.
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Strategic Vendor Management:
Manage the relationship with our outsourced web agency. Translate brand intent into clear briefs and review their output for strict brand fidelity, holding a high bar for quality without owning the day-to-day execution.
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Design for a premium customer experience:
When visiting and touring our automation hubs, cognizant of the details and how we can continue to elevate the customer experience.
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Event design:
For Apkudo-hosted and industry events, both domestic and abroad.
Qualifications
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3+ years of brand or graphic design experience, with meaningful time scaling brand systems in a fast-paced B2B or growth-stage company.
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Hands-on, proven experience building workflows, templates, or tools using leading AI models and generative design tools.
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Proven ability to turn around high-stakes, custom sales presentations under tight deadlines.
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Expert-level Figma and Adobe Illustrator skills; strong working knowledge of Google Slides and PowerPoint.
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Comfort managing external agencies—writing clear briefs, reviewing deliverables critically, and holding external partners accountable.
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Self-directed, comfortable with ambiguity, and possessing a portfolio that demonstrates systems-level thinking alongside polished final assets.
Tools We Use
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Figma
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Adobe Illustrator
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Google Workspace (Slides, Docs, Drive)
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Microsoft Office (PowerPoint)
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Leading AI models (e.g., Claude, ChatGPT) for both creative production and internal tool-building.
Nice to Have
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Experience designing for AI-driven buyer journeys (structured content, semantic clarity).
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Familiarity with Webflow, enough to speak the same language as a web agency and review their work critically.
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Experience in a growth-stage or scaling company, where systems are being built rather than maintained.
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Working knowledge of HubSpot for design support and content sharing.
How to Apply
Please apply with your resume and a link to your portfolio. We're especially interested in seeing examples of systems-level thinking: brand guidelines, design systems, or reusable frameworks you've built, alongside your strongest individual pieces.