[Hiring] Marketing Designer @PolicyMe

Role Description

PolicyMe is building a simpler, more affordable insurance experience for Canadian families. We’re hiring a Marketing Designer, Web to raise the visual quality of that experience. You’ll design, improve, and maintain our marketing site built using Webflow; turn Growth briefs into polished, component-led pages; and own quality through launch.

This is not a product-design, UX-research, or front-end developer role. We need a strong visual designer with exceptional judgment in typography, hierarchy, layout, responsive design, and the details that make a page feel considered.

You don’t need to be a Webflow expert on day one: CMS fluency, good technical judgment, and an appetite to learn matter more.

What you'll be doing:

• Design and ship great marketing web experiences.
• Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns.
• Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components.
• Design new components when needed, extending our design system in a cohesive, reusable way.
• Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences (French language is not required).
• Bring a point of view to how PolicyMe shows up visually.
• Own CMS quality and publishing.
• Learn and use our CMS and Webflow environment to build, update, and publish pages.
• Own pre- and post-launch quality: responsive checks, visual QA, content and link validation, localization review, and clear resolution of inconsistencies.
• Maintain and improve reusable Figma and CMS components, templates, and guardrails.
• Lead implementation with development agencies.
• Create complete handoffs for Webflow/development partners.
• Manage design feedback through implementation and ensure launched work matches the intended experience.
• Coordinate with Growth, Content, Design, and Engineering to clarify scope, surface dependencies, and keep projects moving.
• Support selected needs across campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets.
• Use AI design tools—including Claude Design—to explore quickly, create wireframes and variations, and improve production speed.

Qualifications

• 2–4 years of experience in marketing, web, brand, or related digital design.
• A portfolio made up of highly polished marketing websites or landing pages.
• Evidence of breadth across formats such as campaign work, motion, illustration, presentations, ads, or email.
• Excellent Figma skills and a sharp eye for typography, spacing, composition, hierarchy, image selection, and responsive behaviour.
• Experience in a CMS or no-code/low-code site builder.
• The ability to work within and thoughtfully extend an existing component system.
• A meticulous, reliable approach to quality.
• Clear communication skills.
• Comfort juggling concurrent requests and using AI tools to increase speed.

Requirements

• Webflow experience, including CMS collections, global components, slots and variables, responsive page building, or publishing workflows.
• Basic HTML/CSS literacy.
• Experience briefing, reviewing, or QAing agency or freelance developer work.
• Experience in a high-trust, regulated, consumer-facing, or content-heavy business.
• Familiarity with accessibility, localization, SEO-aware content templates, or conversion-oriented web design.

Benefits

• Generous PTO - 20 vacation days.
• A comprehensive benefits plan with premiums paid in full by PolicyMe.
• Investment in your professional development, including an L&D budget and ongoing feedback.
• An extremely high performing, low-ego, remote-first team.
• Option to work from home or our Toronto-based office.
• Access to stock options based on performance.