Role Description
We are looking for a superhero-level Lead Ad Creative Producer to lead and control the entire creative production operation at one of Ruby Labsβ fastest-growing consumer products. This is a producing lead (player-coach) role. You produce winning ad creatives with your own hands and you run the production operation. This role is not about writing briefs and coordinating β it is about conversion, control, standards, and consistency at scale, with your own creatives setting the bar for the team.
You will own the creative production process end-to-end:
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How creatives are ideated, designed, reviewed, refined, approved, and delivered.
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Accountable for winning creatives, creative quality, execution speed, compliance, and production discipline.
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Work directly with User Acquisition Managers and manage a team of a creative producer and designers.
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Act as the final creative quality and compliance guard before any asset reaches testing or traffic.
Core Mission: Deliver a reliable stream of winning ad creatives by concentrating production volume on proven winning angles, while running a disciplined, fully traceable, compliant production operation β from ideation to launch.
Key Responsibilities
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Creative Production Leadership:
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Personally produce ad creatives β concepts, hooks, scripts, and finished assets β alongside the team.
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Own end-to-end ad creative production execution across all formats (static, video, UGC, motion, AI-generated creatives).
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Act as the final approval authority for all creatives before testing or launch.
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Ensure all creatives meet:
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Brand and visual standards
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Pixel perfect design
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Platform-specific best practices and compliance requirements for Meta, Snapchat, and Google
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Clear UI / visual hierarchy
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Performance-oriented execution
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Creative Process Management & Monitoring:
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Design, enforce, and continuously improve the creative production workflow.
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Monitor creative work during production.
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Identify execution risks, quality drops, or bottlenecks early and resolve them immediately.
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Maintain consistent production speed without sacrificing quality.
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Keep all production traceable in a single tracking system.
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Creative Quality Assurance & Feedback Ownership:
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Provide continuous written feedback to producers and designers throughout the production process.
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Ensure feedback is:
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Clear
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Specific
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Actionable
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Actively guide creatives while they are being produced, preventing rework and quality regressions.
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Uphold a consistently high creative bar across all outputs.
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Creative Development & Ideation & Control:
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Lead ideation and conceptualization of new ad creatives.
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Translate strategic direction and performance insights into creative briefs.
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Stay current with AI-driven creative tools, formats, and industry trends.
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Work closely with User Acquisition Managers to understand creative performance signals.
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Incorporate performance feedback into creative improvements and future concepts.
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Support testing strategies by delivering clear, test-ready creative variations.
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Market & Competitor Creative Intelligence:
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Continuously research competitor creatives across consumer tech markets.
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Benchmark creative quality, formats, hooks, and execution approaches.
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Apply relevant insights to elevate internal creative standards.
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Cross-Team Coordination:
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Act as the execution bridge between:
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Producers and designers
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User Acquisition Managers
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Ensure alignment, clarity of expectations, and smooth handoffs across teams.
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Reporting & Accountability:
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Provide regular updates to the management of the company:
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Creative pipeline status
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Production velocity
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Quality consistency
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Take ownership of creative execution outcomes and continuously raise standards.
Qualifications
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3+ years of experience with OSINT (Open-Source Intelligence) products.
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Proven hands-on experience producing ad creatives for Meta, Snapchat, and Google campaigns.
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Proven experience managing multi-format, high-volume creative pipelines.
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Strong portfolio of performance-driven digital ads with numbers attached (spend, CPA, ROI).
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Experience in restricted or compliance-sensitive ad categories is a strong plus.
Requirements
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Deep understanding of Meta and Google advertising policies and compliance.
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Ability to judge, before launch, whether a creative will pass platform review.
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Solid understanding of paid advertising platforms and creative performance metrics (CPA, ROI, CTR, spend concentration).
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Hands-on daily use of AI tools across the production stack.
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Ability to evaluate creative quality objectively against data.
Benefits
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Remote Work Environment: Embrace the freedom to work from anywhere, anytime.
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Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being.
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Paid National Holidays: Celebrate and relax on national holidays with paid time off.
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Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks.
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Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.
Interview Process
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days. If we see a potential fit, we proceed with the following steps:
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Recruiter Screening (40 minutes)
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Take-home Assignment
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Technical Interview (60 minutes)
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Final Interview (60 minutes)
Life at Ruby Labs
At Ruby Labs, we move fast, aim high, and expect the same from our team. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. Here, effort is matched with reward.