[Hiring] Graphic Designer @Lifely

Role Description

We are looking for a commercially minded Graphic Designer to create high-quality visual work across paid social, websites, email, organic content and product & campaign launches. You will turn briefs into clear, attractive, on-brand designs that help customers understand products, campaigns and take action.

This is not only a production role. We want someone who can contribute ideas, understand the purpose of marketing campaigns, and improve creative through feedback and performance learning.

What success looks like

• Produce engaging, on-brand content across multiple brands and channels.
• Create high converting static content and variations for acquisition, retention, and product & campaign launches.
• Mastering AI tools to generate high quality content with minimum AI slops.
• Improve customer journey through website design and CRO work with on brand conversion-focused design.
• Deliver accurate work on time with high adaptability to contingencies.

Key Responsibilities

• Static creative and campaign design
  • Deliver high quality ads, campaign key visuals, organic posts, product graphics, and promotional assets on time.
  • Work closely with Creative and Performance Marketing team to deliver high converting ads measured by ROAS and engagement.
  • Replicate winning ads across other brands and channels.
• Website, email, and CRO design
  • Create website banners, landing-page sections, email graphics, product visuals, and campaign modules.
  • Support CRO tests with stronger layouts, hierarchy, calls to action, and product communication.
  • Design for mobile readability, accessibility, and customer confidence.
• Brand and visual quality
  • Protect each brand’s visual identity across typography, colour, spacing, imagery, and tone.
  • Bring strong judgement to image selection, product presentation, and visual storytelling.
  • Reduce AI slops to maintain accuracy for furniture, home, family, and lifestyle products.
• Briefs, delivery, and collaboration
  • Understand briefs and ask clear questions when information is missing.
  • Plan work across deadlines and flag risks early.
  • Take ownership of smaller projects from concept through delivery.
  • Give progress updates to Mansell and the wider marketing team.
  • Work closely with creative, copy, ecommerce, performance marketing, brand teams, and external partners.
  • Explain design decisions and respond professionally to feedback.
• QA, file management, and improvement
  • Check spelling, price, layout, product accuracy, links, sizing, and export quality.
  • Maintain clean editable files and clear version names highly adaptable to contingencies.
  • Review creative performance and use learnings to improve future work.
  • Keep up with AI design, ecommerce, and social creative trends.

Qualifications

• Minimum 2 years of commercial graphic or digital design experience.
• Portfolio showing paid social, ecommerce, campaign, branding, or digital work.
• Strong Photoshop, Illustrator, Figma, Canva, or equivalent skills.
• Strong typography, layout, composition, colour, and visual hierarchy.
• Ability to create clear variations from a single brief.
• Understanding of social, website, email, and digital advertising formats.
• Good attention to detail, time management, and communication.
• Willingness to learn and accept direct feedback.
• A design degree is useful but is not required when the portfolio and practical ability are strong.

Requirements

• UI or UX experience.
• Landing-page or CRO design experience.
• Email design experience.
• Motion or short-form video experience.
• Furniture, home, family, lifestyle, or ecommerce experience.
• AI-assisted creative tools.

Tools and platforms

• Photoshop
• Illustrator
• Figma
• Canva
• Higgsfield or other relevant tools.

What we are looking for

• Commercially aware and able to connect design choices to customer action.
• Creative, but disciplined about briefs, accuracy, and deadlines.
• Detail-oriented and proactive when a brief or project is at risk.
• Comfortable across several brands and channels.
• Collaborative, organised, and open to feedback.
• Interested in improving creative quality and production speed.

Interview focus areas

• Turning a brief into useful design directions.
• Protecting brand consistency across formats.
• Designing for mobile and fast customer understanding.
• Responding to critical feedback.
• Organising files and competing deadlines.
• Using performance feedback to improve creative.
• One portfolio project from brief through result.

Practical assessment

• Create one static paid-social concept and one landing-page or email adaptation from the same brief.

Proposed first 90-day goals

• Deliver a dependable flow of quality assets across paid ads, websites, email, organic content, and CRO.
• Produce at least 24 approved, useful design outputs, subject to agreed brief volume.
• Support at least 24 CRO or design tests where suitable opportunities exist.
• Meet agreed deadlines and quality checks consistently.

AI and the way we work

Lifely is pioneering the practical use of AI-generated content in marketing. We are not using AI as a novelty. We use it to help the team create, test, learn, and improve real marketing work across our brands.

• We expect you to be passionate about learning, curious about new tools, and able to learn quickly.
• You will learn how to use AI tools in practical creative workflows, while applying strong human judgement to quality, accuracy, brand fit, product truth, and customer impact.
• Explore new AI tools and learn how they can improve creative production.
• Turn AI outputs into useful marketing assets, not unfinished experiments.
• Check every AI-assisted output for product accuracy, claims, copy, brand rules, and quality.
• Share useful methods and learnings with the wider creative team.
• Keep improving your creative judgement as the tools change.