[Hiring] Creative Director - High-Growth Technology, AI, B2B SaaS @Yurts

Role Description

Legion produces a steady and growing stream of creative across brand, demand, product, web, social, video, and events. We are bringing that creative capability in-house and closer to the team, and rebuilding it as an AI-native creative function, while keeping our agency partner for the largest and most specialized bets. As Creative Director, you are the hands-on operating core of that function: the senior creative who sets the bar, ships the work, and builds the prompts, templates, and playbooks that let a lean team produce like a much larger one.

This is a hands-on, individual-contributor role to start, a player-coach who makes the work. You will report to the SVP of Marketing and partner first across the marketing team, including Federal Marketing, Demand Marketing, Product Marketing, Digital Marketing, and PR. You will work closely with the Product team on product design direction and in-product visuals, and with GTM and Sales on enablement and customer-facing materials. You will build and manage a small flex bench of designers and specialists over time, with limited contractor support to start.

What You Will Own

• Creative Direction and Hands-On Execution:
  • Set the creative bar across brand, web, campaigns, events, social, video, and sales materials, and personally design and produce the highest-priority work.
  • Translate complex AI, agent orchestration, edge, and national security concepts into clear, credible visual systems.
• Campaign and Go-to-Market Creative:
  • Partner with Federal Marketing, Demand Marketing, and Product Marketing on demand generation, ABM, launches, education, and field events.
  • Build modular campaign systems, landing pages, social assets, email graphics, sales collateral, and executive materials that scale across channels and audiences.
• AI-Native Creative Systems:
  • Use frontier models and AI creative tools daily to build repeatable workflows that compound over time, across video, campaign kits, landing pages, social, product visuals, and decks.
  • Turn Legion’s brand into machine-readable infrastructure: reusable prompts, templates, kits, and playbooks, with human review at the brief and the final gate, plus clear guardrails for AI tooling, IP, and brand safety.
• Creative Operations and the Flex Bench:
  • Build and manage a flexible bench of freelance designers, motion and video specialists, and other contractors from the ground up, deploying them for surges and specialty work as demand grows.
  • Own intake, prioritization, briefs, review rituals, and clear SLAs from brief to first concept to shipped asset.
• Product Design Support:
  • Partner with the Product team to help set visual design direction that brings the product in line with the Legion brand, raising the baseline polish of apps, Spaces, and features so the product looks as credible as it is capable.
  • Oversee and produce product and in-product visual support: icons, diagrams, app imagery, feature visuals, and lightweight in-product creative.
• Performance and Measurement:
  • Run creative as a measurable loop, from brief to shipped asset to performance read to the next iteration, in close partnership with Demand Marketing and Marketing Operations.
  • Use performance signals to sharpen concepts, formats, and priorities, without letting short-term optimization erode brand quality.

Qualifications

• 8+ years in creative, brand design, art direction, or creative services, in high-growth technology, AI, B2B SaaS, or similarly complex and technical markets, with real hands-on production and not just oversight.
• A portfolio that shows range and craft across brand, campaign, web, social, video, and product or technical storytelling, with both concept and execution.
• Daily, advanced use of AI in the creative process: frontier models such as Claude, ChatGPT, and Gemini, and AI design, image, and video tools such as Adobe Firefly, Midjourney, Runway, Google Veo, Sora, and ElevenLabs.
• Creative coding and prototyping capabilities using design-to-code and AI tools such as Claude Code, Codex, Cursor, Figma Make, v0 by Vercel.
• A track record of turning brand guidelines into systems that others can run: reusable prompts, templates, kits, or workflows.
• Experience building, hiring, and managing a freelance or contractor bench, not just briefing existing vendors.
• Hands-on motion and video production skills, including storyboarding, editing, and shipping demo clips, launch videos, social cuts, and event loops.
• Product and in-product visual support capabilities, producing icons, diagrams, app imagery, feature visuals, and lightweight in-product creative.
• Strong command of Figma and the Adobe Creative Suite.
• Strong written and verbal communication skills and a high-ownership, low-ego, fast-moving style.

Preferred

• Experience in defense, national security, intelligence, national labs, critical infrastructure, public sector, or other regulated, high-consequence industries.
• Experience with ABM, demand generation, product launches, or full-funnel B2B campaigns.
• Experience with lightweight web tools such as Webflow or Framer.
• Experience building AI brand kits or machine-readable brand guidance that other people adopted.

Compensation Information

$170,000 - $220,000 USD

Equal Opportunity Statement

Legion provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.