[Hiring] Brand Design Lead @Appcues

Role Description

We’re looking for a collaborative, hands-on creative to lead and evolve the brand for the future while managing the design tasks we have today.

• Own, maintain, and evolve our brand and shape our design system, ensuring visual consistency and sustainable workflows across deliverables.
• Design high-quality web experiences that clearly communicate our brand, product, and vision with clarity and creativity.
• Craft compelling data visualizations, infographics, and abstract visual metaphors to make complex concepts feel accessible and memorable.
• Collaborate closely with marketers and company stakeholders to translate business goals into brand experiences.
• Experiment with new visual approaches—including AI prototyping tools—to push the creative bar higher.
• Collaborate to drive impact. Partner with other marketers so that all assets have strong messaging, compelling creative, and relevant distribution.
• Enhance landing pages and email sequences for campaigns led by other teammates.

Qualifications

• You’re comfortable being both the strategic taste-maker and the hands-on producer.
• You have a scrappy, results-driven mindset— you’re comfortable working with ambiguity and are motivated to create direction from the ground up.
• You’re an expert at creating a consistent brand experience across channels consistently.
• In addition to your design skills, you have experience using Webflow to bring your website designs to life.
• You know how to experiment and adapt your creative based on data insights.
• You have excellent verbal and written communication skills, and are adept at presenting performance insights and strategies to cross-functional teams and senior leaders.
• You’re comfortable operating on a lean team and with a modest budget.

Requirements

• $140,000 - $160,000 a year

Benefits

• 100% remote work environment.
• Solid health, dental, and vision plans; access to 401k (with a match), and a generous parental leave.
• One-time $1000 home office stipend and an additional $500 annual budget for extra work-related technology.
• Reimbursement for monthly co-working fees.
• Equity granted to every employee in the company.
• Fostering team alignment with various meetings, a weekly newsletter, and an annual learning stipend.
• Flexible Time Off policy allowing employees to schedule time off as needed.