Role Description
Higher education is one of the most competitive and emotionally resonant marketing landscapes there is β and our partner institutions need creative that can match that moment. Our Associate Creative Director, Design is a creative leader who shapes the work, elevates the team, and brings ideas to life at every stage of the process.
This is a role for a strategic creative who thinks in brand systems and narratives, not just deliverables β someone equally at home developing an institutional identity as they are directing a video shoot or presenting a campaign concept to a university leadership team. You'll lead a team of designers and producers, collaborate closely with cross-functional marketing partners, and serve as a trusted creative voice for the partner institutions we serve.
If you're energized by the intersection of craft, strategy, and storytelling β and you want your work to genuinely shape how students find their place in the world β this role was built for you.
As our Associate Creative Director, Design, you will:
-
Creative Thinking & Craft
-
Drive brand and identity work across a range of initiatives β from institutional rebranding and advancement campaigns to athletic identity systems β championing typographic craft, layout sensibility, and visual hierarchy at every scale.
-
Bring a storyteller's instinct to all video and photo work β leading productions from concept through post-production, including narrative development, storyboarding, and on-site direction.
-
Lead end-to-end creative campaign development β from initial concepting and internal reviews through client preview sessions and final production.
-
Proactively research design trends, cultural shifts, and competitor activity β translating those insights into creative strategies.
-
Leadership & Collaboration
-
Lead, mentor, and inspire a team of designers, art directors, and video producers.
-
Set the tone for how the team shows up and what they produce.
-
Collaborate closely with cross-functional marketing teammates.
-
Establish and continuously refine team workflows, processes, and production pipelines.
-
Marketing Integration
-
Partner with marketing strategists and client stakeholders.
-
Present concepts, campaigns, and proposals to partner institutions with confidence and clarity.
-
Leverage data, performance metrics, and market insights to inform creative decisions.
-
Apply a working knowledge of higher education recruitment marketing.
Qualifications
-
7+ years marketing experience; higher education experience preferred
-
5+ years of experience managing a design team, preferably at an agency
-
Bachelorβs degree in design or corresponding field
-
Understanding of higher-ed recruitment and marketing best practices
-
Excellent written and verbal communication skills; English fluency
-
Knowledge of Adobe Creative Suite and Figma
Requirements
-
Must reside in the continental US, within close proximity to a major airport to facilitate travel to partner universities, as the role requires travel up to 30% of the time
-
A reliable, high-speed internet connection is essential, along with a quiet, organized workspace for participating in camera-on, partner-facing meetings
-
Available from 9am-5pm. Start and end times may flex slightly based on your time zone
Benefits
-
Work from our beautiful NYC office OR the comfort of your home office!
-
Computer and charger on us!
-
401(k) with company match, plus equity opportunities
-
Medical, dental, and vision insurance for you and your family (including mental health benefits like Headspace and Talkspace)
-
Employer-paid life and disability insurance
-
Optional voluntary coverage, including supplemental life, accident, critical illness, and hospital insurance
-
Health Savings Account (HSA), Flexible Spending Accounts (FSA), and commuter benefits
-
Pre-tax benefit options that help you save on eligible healthcare, dependent care, and commuting expenses
-
Employee Assistance Program (EAP)
-
Paid parental leave
-
Wellness initiatives and resources
-
Free subscription to the Calm app
-
Employee discount program
-
4 weeks of paid vacation + 10 paid holidays + paid sick leave
-
Monthly mobile connectivity stipend
-
Annual education stipend for lifelong learning
-
Growth opportunities - we pride ourselves on creating environments where employees can be themselves and grow within and around the company
-
$100,000 - $120,000 a year