[Hiring] AI-Driven Content Designer @Mindly

Role Description

We're looking for an AI Content Designer who understands internet culture, AI trends, storytelling, and how to create ad creatives that stop the scroll, hold attention, and convert — across paid social.

• You will play a key role in shaping how Mindly acquires users through performance creative across paid social channels.
• This is more than just design execution — it's about understanding users, translating insights into scroll-stopping ad concepts, and close collaboration with the Performance team.
• Create short-form and long-form AI-generated performance creatives (video and static) for Meta, TikTok, YouTube and other paid social channels, on the topic of mental health and wellbeing.
• Generate content hypotheses and rapidly test ideas.
• Analyze creative performance and iterate based on data, not guesses.
• Research competitor ads, trending ad formats, native/UGC-style creatives, and platform-specific best practices for paid social.
• Collaborate closely with the Growth/Performance Marketing team on briefs, test plans, and iteration cycles.
• Experiment constantly with hooks, storytelling formats, editing styles, and ad concepts to fight creative fatigue.
• Stay up to date with the latest AI image and video generation tools, and use them daily to produce ad variations at scale.

Qualifications

• Experience creating AI-generated content specifically for performance/paid campaigns on TikTok, Instagram, YouTube (portfolio with actual ad creatives, not just organic content, is a big plus).
• Creative storytelling adapted for short attention spans and conversion-focused hooks.
• Strong understanding of viral mechanics, internet culture, and what makes an ad feel native rather than "an ad."
• Ability to identify trends early and adapt them creatively.
• Confident use of AI tools for content creation (image and video).
• Comfort reading basic ad performance metrics (CTR, CPA, ROAS, hook rate, thumb-stop rate) and working off data from ad platforms will be a huge plus.

Requirements

• Remote-first, but ideally, you should be in the CET or EET time zone.

Benefits

• 20 days of paid vacation (we’re flexible with days off).
• A fast-growing product company where you are a key part of our success.
• Competitive salary.
• Therapy on Mindly.
• A strong team of A-players.

Candidate Journey

• Screening interview with Recruiter.
• Interview with CMO.
• Test task.
• Final Interview with co-founders.
• Offer 🎉.

Our Values

• Honesty and transparency: always tell the truth, no matter what it is.
• Empathy and understanding: treat others the way you want to be treated.