[Hiring] Sr. Strategy Marketing Analyst @HealthEquity

Role Description

The Sr. Strategy Marketing Analyst is responsible for using advanced analytics to increase Marketing ROI, strengthen customer engagement, and optimize campaign performance. This role serves as a bridge between Marketing strategy and enterprise data capabilities, applying hands-on SQL, data modeling, and measurement frameworks to deliver actionable insights.

• Translate Marketing hypotheses and business objectives into clear data initiatives, analyses, and measurement plans.
• Extract, transform, and analyze data from Databricks, Datacloud, Salesforce, and other sources to support Marketing strategies.
• Build and maintain dashboards (Power BI/Excel) that track performance marketing metrics, customer journeys, and pipeline health.
• Develop and validate audience segmentation strategies to support personalized, predictive, and prescriptive marketing efforts.
• Implement attribution models to measure marketing impact across channels, campaigns, and journeys.
• Design and execute experiments (e.g., A/B tests) to evaluate campaign effectiveness and optimization opportunities.
• Collaborate with Data Science teams to leverage predictive models for forecasting marketing performance and customer behavior.
• Present findings and insights to marketers and stakeholders in a clear, compelling, and actionable manner.
• Ensure the quality, accuracy, and integrity of marketing data analyses and models.
• Stay current with marketing analytics best practices, tools, and technologies to improve program measurement and efficiency.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Statistics, Computer Science, or a related field required.
• 7+ years’ experience supporting Marketing decision making with reporting & analysis, experience leading a Marketing function directly preferred.
• Proficiency in SQL and strong hands-on experience with data warehouses (e.g., Databricks, CDP).
• Advanced skills in Excel, Power BI, and PowerPoint; experience with Python/R a plus.
• Strong knowledge of marketing principles, channels, and tactics, including ROI measurement and attribution.
• Experience designing and interpreting A/B tests and other experimental frameworks.
• Ability to aggregate, standardize, interpret, and model large, complex datasets.
• Excellent communication and visualization skills, with the ability to simplify complex insights for non-technical audiences.
• Strong problem-solving skills, attention to detail, and ability to manage multiple projects in a fast-paced environment.
• Comfort collaborating with enterprise data teams while advocating for marketing-specific use cases.

Requirements

• This is a remote position.

Benefits

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives