Sr. Brand Analyst @Global Overview

[Hiring] Sr. Brand Analyst @Global Overview

Apr 01, 2025 - Global Overview is hiring a remote Sr. Brand Analyst. đź’¸ Salary: $86,000-$106,000 plus bonus. đź“ŤLocation: USA.

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Role Description

The Sr. Brand Analyst works autonomously with limited intervention from the Manager, Insights & Analytics and proactively works side-by-side POD leaders to seek and recommend reporting needs and optimizations, as well as new business opportunities. They will help our brands bridge the gap between advertising strategies and e-commerce performance to generate actionable insights, improve performance transparency, and facilitate successful goal setting.

  • Own the design and development of high impact, scalable, and automated reporting solutions that resonate with customer needs and tell a compelling story with data.
  • Seek to understand all product requirements, technical blockers/challenges, and various business/category intricacies to provide a higher level of insights and analytics.
  • Responsible for complex data wrangling - gathering, cleaning, transforming, and organizing raw, unstructured data into a structured and usable format for analysis, modeling, and visualization - and evaluating data output for accuracy.
  • Foster strong cross-functional relationships with retail, marketing, operations, data science, and engineering internal stakeholders.
  • Become the expert on the brands you work with to make holistic recommendations that improve their performance.
  • Work side-by-side with business stakeholders to propose and conduct ad-hoc analyses that align with business goal objectives and support growth strategies.
  • Lead on brand agnostic analytics & team continuous improvement projects.
  • Serve as a liaison between cross-functional partners & brand analytics to propose new organization-level analytics opportunities.
  • Provide ongoing support, coaching, and mentorship to less senior analyst team members.
  • Present data insights and recommendations to a wide range of audiences (including leaders, technical and non-technical) both internally and externally.
  • Champion new opportunities to streamline processes, improving Brand Analyst team collaboration and knowledge share.
  • Partner with business owners for successful goal setting by facilitating regular goal evaluations and reporting enhancements.
  • Leverage data analytics tools and software to extract actionable insights from market data, sales reports, and consumer behavior metrics.
  • Conduct thorough competitive analysis – assess market & industry trends and new emerging opportunities within a product category.

Qualifications

  • Advanced business and analytical acumen
  • High attention to detail and accuracy
  • Advanced experience with various Microsoft Office applications (i.e. Excel, PowerPoint)
  • Advanced ability in defining metrics and developing reporting solutions to answer complex business questions
  • Superb verbal and written communication skills, particularly the ability to communicate analytics findings to diverse audiences (including executives and leadership)
  • Demonstrated ability to convert abstract concepts / data into actionable insights
  • Exposure to digital advertising and e-commerce
  • Demonstrated experience with project management as well as continuous improvement / lean principles
  • Excellent at fostering trusting relationships with cross-functional partners and teammates

Requirements

  • Bachelor's degree in business, economics, mathematics, statistics, or equivalent analytical experience
  • 4+ years of analytical experience with at least 2 years in a previous analyst role.
  • Prior analytics experience within a B2C/CPG organization and a strong demonstrated understanding of various inputs/levers that impact business results
  • Expert-level Excel and advanced experience in building dashboards using data visualization tools such as Tableau / Power BI
  • Advanced SQL to manipulate and analyze large data sets (joins, CTEs)
  • Adept at gathering and distilling product requirements in order to influence analytics needs with a diverse audience, including both technical and non-technical stakeholders
  • Working knowledge of Atlassian (Jira, Trello) or other task/project management tools
  • Prior Ecommerce experience

Preferred Qualifications

  • Advanced knowledge of Statistical methods (regression analysis, predictive models & forecasting)
  • Familiarity/knowledge of scripting for automation (i.e. Python)
  • Demonstrated understanding of process improvement methodologies (Lean Six Sigma)
  • Advanced ability presenting data insights to internal/external stakeholders and leadership
  • Direct Amazon experience (Amazon Marketing Cloud, Vendor & Seller Central, Helium 10, Junglescout Cobalt)

Benefits

  • Medical
  • Dental
  • Vision
  • Bonus
  • PTO
  • 401K

Salary Description

$86,000-$106,000- Plus Bonus

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Sr. Brand Analyst @Global Overview
Data Analysis
Salary đź’¸ $86,000-$106,000 plus bonus
Remote Location
USA
Job Type full-time
Posted Apr 01, 2025
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