[Hiring] Senior Manager, Audience & Product Analytics @The New York Times

Role Description

The New York Times Wirecutter team is looking for a Senior Manager, Audience & Product Analytics to power our growth strategy. Your core mandate will be to build an understanding of our audience—who they are, how they engage with content and product features, and what brings them back. You will lead a team of analysts responsible for understanding audience trends, driving product improvement, and optimizing user engagement. You will provide leadership and data-driven insights, working with audience, product, and engineering leads to establish goals, design experiments, and uncover new opportunities. You will report to the Executive Director of Data Analytics and Insights, Wirecutter. This opportunity is flexible to in office or remote work.

Responsibilities

• Manage a team of three direct reports—promoting a culture of curiosity and excellence while setting clear deliverables, supporting career growth, and ensuring high-quality analytics output.
• Analyze audience growth, traffic drivers, customer journey touch points, and user engagement trends to inform strategic decision-making.
• Partner with functional leads (Product, Design, Engineering, Editorial) to set strategy, define goals, and build the audience and product analytics roadmap.
• Lead the design, execution, and post-analysis of product experiments (A/B testing). Provide expertise on primary metrics, trade-offs between competing goals, and recommendations to evolve product offerings.
• Translate complex behavioral data and insights into compelling narratives and actionable recommendations in a clear manner.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Qualifications

• 6+ years of experience in data analytics, with direct experience working with product or publishing teams.
• 2+ years of dedicated people leadership experience managing analysts.
• 5+ years of experience in A/B testing.
• 1+ years of experience reporting on audience engagement, traffic trends, or customer journey modeling for a digital publisher or media organization.
• Advanced mastery of SQL and experience with BI/data visualization tools (e.g., Tableau, Looker).

Preferred Qualifications

• Proficiency in Python or R.
• Knowledge of the digital media industry or affiliate marketing.
• Quantitative degree in Statistics, Data Science, Economics, Computer Science, or a related field.

Requirements

• The annual base pay range for this role is between $140,000 — $160,000 USD.

Candidate Use of GenAI Tools

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process. If you’re an engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.

Equal Opportunity Employer

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.