[Hiring] Senior Manager, Analytics @HealthEquity

Role Description

HealthEquity Marketplace is a managed affiliate marketplace designed to help members get more health and healthcare for every dollar they spend. We are seeking a Senior Manager, Analytics to build and lead the analytics capabilities that guide our commerce strategy. You will help us understand how our business, including transactional and subscription offerings, is performing, identify the drivers of conversion and retention, and determine which offers and promotions create incremental value for members and the business.

This is a high-impact opportunity to build a marketplace analytics capability from the ground up and scale it as the business grows. You will establish trusted performance measures, uncover opportunities within our product and merchant portfolio, and translate complex data into clear recommendations for Product, Growth, Marketing, Design, and executive leaders.

The ideal candidate combines marketplace or ecommerce expertise with strong analytical judgment, commercial instincts, and the ability to operate at both strategic and hands-on levels. This position reports to the General Manager of Marketplace.

What you will be doing

• Lead marketplace performance and inventory analytics
• Own the measurement framework for Marketplace commerce performance, from member engagement and conversion through transaction completion, revenue, retention, and lifetime value.
• Evaluate the performance of our inventory across merchants, products, categories, offer types, and member segments.
• Monitor key marketplace economics, including transaction volume, revenue, take rate, margin, merchant performance, and offer quality.
• Identify underperforming inventory, emerging member needs, assortment gaps, and opportunities to improve product and category mix.
• Develop dashboards, reporting, and executive-level insights that explain not only what happened, but why it happened and what the business should do next.
• Establish consistent metric definitions and reconcile internal data with affiliate network, merchant, and vendor reporting.
• Identify and close measurement gaps, such as bridging HealthEquity platform metrics with affiliate or brand metrics to evaluate funnel performance or attribution.
• Build subscription and retention intelligence
• Own analytics for subscription and recurring-revenue products as a distinct business model within the Marketplace portfolio.
• Develop acquisition, activation, retention, churn, renewal, and lifetime-value reporting by product, cohort, channel, offer, and member segment.
• Diagnose the drivers of subscription churn and retention, distinguishing acquisition-quality issues from product, pricing, engagement, and lifecycle factors.
• Partner with Product, Growth, and merchant teams to identify retention opportunities and prioritize interventions.
• Design measurement approaches for onboarding improvements, lifecycle communications, pricing changes, save offers, and other retention initiatives.
• Optimize offers, pricing, and promotions
• Build a fact base for competitive offers, including offer structure, discount depth, funding model, cadence, eligibility, and market positioning.
• Advise Growth, Marketing, Product, and merchant teams on offer and promotion design before launch.
• Measure the incremental impact of offers and promotions, separating true lift from demand that would have occurred without the incentive.
• Evaluate tradeoffs among conversion, member value, merchant funding, Marketplace economics, and long-term customer behavior.
• Establish testing and measurement standards for promotions, including experiments, holdouts, matched comparisons, and other causal-inference methods where appropriate.
• Translate findings into practical recommendations about which offers to scale, modify, or discontinue.
• Advance segmentation and targeting
• Partner with Data Science and Engineering to define member segments and develop propensity and affinity scores by category, product, and offer type.
• Translate commercial questions into clear data and model requirements, success criteria, and activation plans.
• Help Product and Marketing apply segmentation across onsite and offsite experiences to improve relevance and conversion.
• Monitor model and targeting performance to ensure recommendations produce measurable business value.

Qualifications

• 7+ years of experience in analytics, decision science, business intelligence, or a related discipline, including experience supporting a marketplace, ecommerce, subscription, affiliate marketing, or similar business.
• Strong understanding of marketplace or ecommerce economics, including conversion, revenue, margin, take rate, and promotional efficiency.
• Experience analyzing subscription funnels, retention cohorts, churn, and customer lifetime value.
• Practical expertise in experimentation, incrementality measurement, attribution, and causal analysis.
• Strong judgment and intellectual curiosity.

Preferred qualifications

• Experience supporting both transactional and subscription-based products.
• Experience with affiliate networks or performance marketing based models.
• Experience with card-funded or card-linked offers, including merchant funding, attribution, redemption, and unit economics.
• Experience developing or operationalizing customer segmentation, affinity, or propensity models.
• Experience in health, wellness, financial services, or another regulated consumer industry.
• Familiarity with responsible handling of PHI-adjacent or other sensitive consumer data.

Salary Range

$120,500.00 To $157,000.00 / year

Benefits

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives