[Hiring] Senior Digital Analytics Strategist @Finalsite

Role Description

The Senior Digital Analytics Strategist serves as Finalsite’s subject matter expert for digital analytics and leads the delivery, growth, and evolution of Finalsite’s Insights and Optimization subscription service. This role transforms website, marketing, and user behavior data into actionable strategies that help schools and districts improve their digital presence, user experience, and marketing performance.

• Combines deep expertise in Google Analytics 4 (GA4), heatmapping, and user behavior analysis.
• Delivers data-driven recommendations, education, and strategic guidance to clients.
• Supports teams across Professional Services.
• Owns the continued evolution and scalability of the Insights and Optimization service.
• Identifies opportunities to leverage AI and emerging technologies to improve analysis, efficiency, and client value.

Qualifications

• 4+ years of professional experience in digital analytics, web analytics, digital marketing analytics, data strategy, or a related field.
• Advanced proficiency with Google Analytics 4 (GA4).
• Strong experience with heatmapping and user behavior analysis platforms (Crazy Egg a must have).
• Strong understanding of website performance, user journeys, conversion behavior, digital marketing measurement, and optimization strategies.
• Demonstrated ability to translate complex data and technical concepts into clear, actionable recommendations for non-technical audiences.
• Strong client consultation, presentation, and facilitation skills.
• Experience developing educational content, training, consultation frameworks, or scalable client programs.
• Strong problem-solving skills with the ability to independently investigate and resolve complex analytical questions.
• Ability to collaborate effectively across client-facing, technical, sales, product, and leadership teams.
• Demonstrated ability to identify and responsibly leverage AI, automation, and emerging technologies to improve analytical workflows and productivity.
• Ability to operate effectively within an evolving service model.
• Bachelor’s degree or equivalent professional experience; relevant analytics certifications are a plus.
• 20% travel.

Requirements

• Google Analytics certification or equivalent advanced GA4 experience (preferred).
• Experience combining website analytics, user behavior data, and digital marketing performance data to develop optimization strategies (preferred).
• Experience with analytics reporting, visualization, tagging, or measurement platforms (preferred).
• Experience working within EdTech, SaaS, Professional Services, agency, or consulting environments (preferred).
• Experience working with K–12 schools, public school districts, private and independent schools, or international schools (preferred).
• Experience developing or scaling subscription-based analytics, consulting, or optimization services (preferred).

Benefits

• Competitive benefits.
• Professional development opportunities.
• Collaborative culture built on partnership and purpose.

Residency Requirement

Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.

Disclosures

Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals.