[Hiring] Senior Data Analyst @Thrive Market

Role Description

At Thrive Market, data is core to how we operate, innovate, and grow. As we continue to scale, we’re looking for a Senior Data Analyst (Lifecycle Marketing) to play a critical role in turning data into strategic insight - guiding decisions for the Lifecycle Marketing team.

This role goes beyond building dashboards or pulling reports. Reporting into the Senior Manager, Data Analytics & Engineering, you'll help translate complex data into clear, actionable insights that shape business outcomes. Whether it's analyzing member behavior, optimizing campaigns, or supporting cross-functional initiatives, you'll bring rigor, curiosity, and clarity to every conversation.

You’ll be a trusted analytics partner to leaders across Thrive Market, connecting data to real-world outcomes, and helping teams make smarter, faster decisions every day.

Responsibilities

• Lead high-impact, end-to-end analytics projects that inform key business and product strategies.
• Partner cross-functionally with stakeholders to align on priorities and translate questions into analytical frameworks.
• Deliver clear, data-driven insights that influence decision-making across the organization.
• Design and maintain dashboards, models, and datasets that empower business teams to self-serve and track performance.
• Identify data quality issues and help resolve inconsistencies across source systems.
• Support lifecycle and engagement analytics to inform retention, LTV, and user journey improvements.
• Collaborate with Finance to measure and forecast the financial impact of product and business decisions.
• Respond to ad hoc analytical requests with accuracy, efficiency, and business context.
• Bring thought leadership to Thrive Market’s data practices — recommending new ways to enhance our analytical toolkit and processes.
• Support the Retention Marketing Team:
• Partner with the Retention Marketing team to evaluate customer journey touchpoints, measuring the effectiveness of email, SMS, and app engagement campaigns.
• Build dashboards and models to monitor lifecycle KPIs (churn, reactivation, engagement rates), identifying opportunities to improve retention and loyalty.
• Deliver insights that inform personalization strategies and CRM segmentation, enabling more relevant, data-driven communications that enhance customer lifetime value.

Qualifications

• 7+ years of experience in data analytics, with a strong track record of business impact.
• MBA with a focus in analytics, strategy, or a related quantitative field.
• Ability to translate business questions into analytical frameworks and provide actionable, prescriptive insights to stakeholders.
• Proficiency in SQL and data visualization tools (e.g., Domo, Looker, Tableau) with a focus on self-serve dashboard governance.
• Advanced SQL skills with experience in cloud data warehouses (Snowflake, BigQuery).
• Experience using DBT and Python for data manipulation, transformation, and processing.
• Strong foundation in statistics and multivariate regression.
• Expertise in building and interpreting member segmentation models to drive personalized lifecycle campaigns.
• Proven track record of designing, executing, and analyzing complex A/B and multivariate tests across channels (email, SMS, push, onsite).
• Strong ability to connect CRM metrics (e.g., retention, LTV, churn, reactivation, ROAS) to overall business impact.
• Ability to clearly communicate insights to non-technical audiences and influence decision-making.
• Experience collaborating with CRM, product, and data engineering teams to influence experimentation design, campaign strategy, and measurement frameworks.
• Strong knowledge of data quality, attribution, and causal inference techniques in the context of CRM performance measurement.
• Curious, collaborative, and highly self-motivated — with a bias for action and a business-first mindset.
• Experience in eCommerce or subscription businesses is a strong plus.

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability).
• Competitive salary (DOE) + equity.
• 401k plan.
• 9 Observed Holidays.
• Flexible Paid Time Off.
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences.
• Ability to work in our beautiful office in Playa Vista.
• Free Thrive Market membership with exclusive employee discount.
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform.