[Hiring] Senior CRM Data Analyst @Solvd

Role Description

We are seeking a highly analytical and commercially minded CRM Data Analyst to own customer data insights, data quality monitoring, and CRM performance analysis across EMEA. This role serves as the bridge between business and technical teams — ensuring that customer data is accurate, actionable, and trusted. You'll identify data inconsistencies, diagnose root causes, propose solutions, and transform complex data into insights that drive customer engagement and revenue growth.

What you'll do

• Salesforce Data Cloud (D360)
  • Validate and monitor customer data quality, identity resolution, attributes, audiences, and profile unification.
  • Investigate discrepancies in customer counts, audience composition, campaign targeting, and reporting outputs.
  • Identify data flaws, system gaps, and process inefficiencies impacting business performance.
  • Work with Global Engineering, Data, and Product teams to define and implement corrective actions.
  • Provide recommendations for improving customer data accuracy, availability, and usability.
• CRM & customer analytics
  • Analyze customer behavior, lifecycle performance, engagement, retention, and purchase trends.
  • Develop audience, segmentation, affinity, and customer value analyses to support CRM strategy.
  • Support customer personalization initiatives through actionable insights and recommendations.
  • Evaluate the effectiveness of CRM campaigns and customer journeys.
• Adobe Analytics & digital insights
  • Analyze website and digital customer behavior using Adobe Analytics.
  • Identify opportunities to improve conversion, engagement, and customer experience.
  • Partner with E-commerce and Product teams to understand customer journey performance and friction points.
  • Connect on-site behavior with CRM engagement and revenue outcomes.
• Reporting & visualization
  • Build and maintain Tableau dashboards used by CRM, Marketing, Product, and E-commerce stakeholders.
  • Develop automated reporting solutions to reduce manual effort.
  • Ensure data consistency across reporting platforms.
  • Present insights through clear and compelling visualizations tailored to different audiences.
• Stakeholder management
  • Partner closely with CRM, E-commerce, Product, Digital, Data Engineering, and Commercial teams.
  • Translate complex technical findings into business-friendly recommendations.
  • Facilitate discussions between business and technical stakeholders to align on priorities and solutions.
  • Influence decision-making through data-driven storytelling and clear communication.

Qualifications

• Advanced hands-on experience with Salesforce Data Cloud (D360) — customer data models, identity resolution, segmentation, and audience creation.
• Proven experience troubleshooting and investigating data quality issues at scale.
• Strong experience with Salesforce Marketing Cloud (SFMC).
• Advanced proficiency in Adobe Analytics.
• Advanced proficiency in Tableau — dashboard creation and data visualization best practices.
• Strong SQL skills and experience working with large-scale customer datasets.
• Experience working with data warehouses such as Snowflake.
• Exceptional stakeholder management skills — able to communicate effectively with both technical and non-technical audiences.
• Comfortable challenging assumptions, raising data quality concerns, and influencing business decisions through data-backed recommendations.

Benefits

• Shape real-world AI-driven projects across key industries, working with clients from startup innovation to enterprise transformation.
• Be part of a global team with equal opportunities for collaboration across continents and cultures.
• Thrive in an inclusive environment that prioritizes continuous learning, innovation, and ethical AI standards.

Company Description

Solvd Inc. is a rapidly growing AI-native consulting and technology services firm delivering enterprise transformation across cloud, data, software engineering, and artificial intelligence. Following the acquisition of Tooploox, a premier AI and product development company, Solvd now offers true end-to-end delivery — from strategic advisory and solution design to custom AI development and enterprise-scale implementation.