Senior Analytics & Personalization Consultant @dentsu
Data Analysis
Salary unspecified
Remote Location
Job Type full-time
Posted YDay

[Hiring] Senior Analytics & Personalization Consultant @dentsu

YDay - dentsu is hiring a remote Senior Analytics & Personalization Consultant. πŸ’Έ Salary: unspecified πŸ“Location: India

Role Description

The purpose of this role is data analysis/guided deliverable development in support of assessment/strategic deliverables.

Qualifications

  • Bachelor’s degree in Computer Science, Information Systems or Statistics
  • 4-6 or more years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms, Visualization Platforms, Google BigQuery
  • Hands-on experience managing large digital marketing data sets to derive insights
  • Hands-on experience on CRO tools such as VWO, Dynamic Yield
  • Limited working experience with scripting languages like R, Python, etc.
  • Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack to the greatest advantage of clients
  • Strong analytical, visual thinking and communication skills
  • Ability to identify business questions, pain points and opportunities
  • Ability to analyze quantitative and qualitative data and develop actionable recommendations
  • Ability to clearly communicate processes, strategies and requirements to internal and external stakeholders
  • Able to manage projects and delegate work seamlessly amongst team members

Requirements

  • Lead and own the analysis of highly complex data sources, identifying trends and patterns in data and making recommendations based on analysis results
  • Ability to recommend the right tests on CRO platforms leveraging insights from the analytics platforms
  • Perform root cause analysis on complex data anomalies and work closely with data stewards to define best practices
  • Analyze data and generate insights in the form of revenue/growth prediction, trends and anomalies, customer segmentation, pathing analysis and more
  • Facilitate review sessions with management, business users and other team members
  • Work closely with project management teams to drive delivery and engagement
  • Drive performance of analytics and tagging capabilities to impact overall business results
  • Provide support and mentorship to team members, ensuring they are progressively able to take on more complex tasks and upskill others
  • Find opportunities to cross-sell other services, including data analysis, attribution analysis, ad-tech, CRM integration, marketing automation, etc.

Benefits

  • Your ability to simplify data and tell a story
  • Knowledge of Digital Marketing and/or Marketing Analytics
  • Knowledge of Google Analytics 360 and CRO platforms and BigQuery
  • Experience working with Google Marketing Platform & CRO platforms
  • Experience working with Visualization tools: Tableau, Looker, Data Studio, etc.
  • Experience with the CRO tools such as VWO, Dynamic Yield, etc.

Company Description

Location: India- Karnataka - Bengaluru- Remote

Brand: Happy Marketer

Time Type: Full time

Contract Type: Permanent

Before You Apply
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remote Be aware of the location restriction for this remote position: India
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Senior Analytics & Personalization Consultant @dentsu
Data Analysis
Salary unspecified
Remote Location
Job Type full-time
Posted YDay
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remote Be aware of the location restriction for this remote position: India
β€Ό Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Apply for this position
Did not apply βœ“
Applied βœ“
Sent Follow-Up βœ“
Interview Scheduled βœ“
Interview Completed βœ“
Offer Accepted βœ“
Offer Declined βœ“
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