[Hiring] Senior Analytics & Personalization Consultant @dentsu

Role Description

The purpose of this role is data analysis/guided deliverable development in support of assessment/strategic deliverables.

Qualifications

• Bachelor’s degree in Computer Science, Information Systems or Statistics
• 4-6 or more years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms, Visualization Platforms, Google BigQuery
• Hands-on experience managing large digital marketing data sets to derive insights
• Hands-on experience on CRO tools such as VWO, Dynamic Yield
• Limited working experience with scripting languages like R, Python, etc.
• Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack to the greatest advantage of clients
• Strong analytical, visual thinking and communication skills
• Ability to identify business questions, pain points and opportunities
• Ability to analyze quantitative and qualitative data and develop actionable recommendations
• Ability to clearly communicate processes, strategies and requirements to internal and external stakeholders
• Able to manage projects and delegate work seamlessly amongst team members

Requirements

• Lead and own the analysis of highly complex data sources, identifying trends and patterns in data and making recommendations based on analysis results
• Ability to recommend the right tests on CRO platforms leveraging insights from the analytics platforms
• Perform root cause analysis on complex data anomalies and work closely with data stewards to define best practices
• Analyze data and generate insights in the form of revenue/growth prediction, trends and anomalies, customer segmentation, pathing analysis and more
• Facilitate review sessions with management, business users and other team members
• Work closely with project management teams to drive delivery and engagement
• Drive performance of analytics and tagging capabilities to impact overall business results
• Provide support and mentorship to team members, ensuring they are progressively able to take on more complex tasks and upskill others
• Find opportunities to cross-sell other services, including data analysis, attribution analysis, ad-tech, CRM integration, marketing automation, etc.

Benefits

• Your ability to simplify data and tell a story
• Knowledge of Digital Marketing and/or Marketing Analytics
• Knowledge of Google Analytics 360 and CRO platforms and BigQuery
• Experience working with Google Marketing Platform & CRO platforms
• Experience working with Visualization tools: Tableau, Looker, Data Studio, etc.
• Experience with the CRO tools such as VWO, Dynamic Yield, etc.

Company Description

Location: India- Karnataka - Bengaluru- Remote

Brand: Happy Marketer

Time Type: Full time

Contract Type: Permanent